การวิเคราะห์โมเดลองค์ประกอบเชิงยืนยันของส่วนต่อประสานกับผู้ใช้บนเว็บไซต์ ของนักท่องเที่ยวเชิงการแพทย์ในประเทศไทย [A Confirmatory Factor Analysis Model of User Interface on Website for Medical Tourism in Thailand]
Article Sidebar
เผยแพร่แล้ว:
เม.ย. 30, 2018
Main Article Content
บทคัดย่อ
การวิจัยในครั้งนี้มีวัตถุประสงค์เพื่อตรวจสอบความกลมกลืนโมเดลองค์ประกอบเชิงยืนยันของส่วนต่อประสาน ที่มีผลต่อความไว้วางใจในการเลือกใช้เว็บไซต์สำหรับนักท่องเที่ยวเชิงการแพทย์ชาวต่างชาติในประเทศไทยกับข้อมูลเชิงประจักษ์ กลุ่มตัวอย่างคือนักท่องเที่ยวเชิงการแพทย์ชาวต่างชาติ จำนวน 400 คน โดยใช้แบบสอบถามในการวิจัย วิเคราะห์ข้อมูลด้วยเทคนิคการวิเคราะห์เชิงยืนยัน (Confirmatory Factor Analysis: CFA) ผลการวิจัยพบว่า ส่วนต่อประสาน ที่มีผลต่อความไว้วางใจในการเลือกใช้เว็บไซต์สำหรับนักท่องเที่ยวเชิงการแพทย์ชาวต่างชาติในประเทศไทย มี 5 องค์ประกอบ ได้แก่ 1) ความน่าเชื่อถือของข้อมูล (Information Reliability) 2) ความสามารถในการใช้งาน (Usability) 3) เนื้อหาของข้อมูล (Information Content) 4) การออกแบบส่วนประสาน (Interface Design) และ 5) สื่อสังคมออนไลน์ (Social Media) องค์ประกอบหลักมีความกลมกลืนเชิงประจักษ์โดยพิจารณาจากดัชนีความกลมกลืน คือ x2 = 748.94, df = 389.05, GFI = 0.91, AGFI = 0.91, NFI = 0.90, RFI = 0.90, IFI = 0.95, RMR = 0.03, RMSEA = 0.04 ปัจจัยหลัก มีค่าน้ำหนักองค์ประกอบมาตรฐาน (Standardize Score) มีค่าระหว่าง 0.67 - 0.88 แต่ละปัจจัยย่อยมีค่าน้ำหนักองค์ประกอบมาตรฐานอยู่ระหว่าง 0.39 - 1.00
Article Details
How to Cite
บท
บทความวิจัย (Research article)
References
1. Ali, A. and Frew, J. A. (2013). Information communication technologies and sustainable tourism. New York: Rutledge.
2. Artz, D. and Gil, Y. (2007). A survey of trust in computer science and the semantic web. Journal of Web Semantics, 5(1), 58-71.
3. Ashta, A. and Assadi, D. (2010). The use of web 2.0 technology in online lending and impact on different components of interest rates. London: Idea Group.
4. Baloglu, S. and Bowen, J. (2015). What is the current and future impact of social media on hospitality and tourism. Worldwide Hospitality and Tourism Themes, 7(3), 1-15.
5. Beaird, J. and George, J. (2014). The principles of beautiful web design. USA: SitePoint Pty.
6. Beldad, A., Jong, D. M. and Steehouder, M. (2010). How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust. Computers in Human Behavior, 26(5), 857-869.
7. Benckendorff, J. P., Sheldon, J. P. and Fesenmaier, R. D. (2014). Tourism information technology. London: Cabi.
8. Botterill, D., Pennings, G. and Mainil, T. (2013). Medical tourism and transnational tealth care. UK: Springer.
9. Buhalis, D. (2012). Information technology as a strategic tool for economic, social, cultural and environmental benefits enhancement of tourism at destination regions. Process in Tourism and Hospitality Research, 3(1), 71-93.
10. Buhalis, D. (2013). eTourism: information technology for strategic tourism management. London: Pearson.
11. Capatina, A. and Rancati, E. (2017). Key challenges and opportunities in web entrepreneurship. Tunisia: IGI Global.
12. Casey, E. S. (2015). Evaluations of reproductive health programs in humanitarian settings: A systematic review. Conflict and Health, 9(1), 1-14.
13. Connell, J. (2006). Medical tourism: sea, sun, sand and… surgery. Tourism Management, 27(6), 1093-1100.
14. Connell, J. (2011). A new inequality? Privatisation, urban bias, migration and medical tourism. Asia Pacific Viewpoint, 52(3), 260-271.
15. Cormany, D. and Baloglu, S. (2011). Medical travel facilitator websites: An exploratory study of web page contents and services offered to the prospective medical tourist. Tourism Management, 32(4), 709-716.
16. Da, F. and Smith, P. (2007). Medical tourism and its impact on the US health care system. Journal of Health Care Finance, 34(1), 27-35.
17. Damchoo, P., Fakthong, D., Sonsawan, B., Sonhwan, P. and Jitraree, O. (2017). Motivations for sharing experiences through social media of flashpacker in hostels in Thailand. Journal of Business, Economic and Communications, 12(1), 89-106.
18. Debata, B., Sree, K., Patnaik, B., and Mahapatra, S. (2013). Evaluating medical tourism enablers with interpretive structural modeling. Benchmarking: An International Journal, 20(6), 716-743.
19. Deloitte. (2015). State of the industry report leveraging benefit-risk information to achieve better outcomes. Retrieved November 17, 2015, from https://www2.deloitte.com/content/dam/Deloitte/us/Documents/public-sector/us-fed-risk-benefit-approach-to-translational-medicine-03242015.pdf
20. Delone, H. W. and McLean, R. E. (2003). The deLone and mcLean model of information systems success: A ten-Year update. Journal of Management Information Systems, 19(1), 9-30.
21. Dhillon, S. A., Albersheim, G. S., Alsaad, S., Pargass, S. N. and Zupancic F. A. J. (2003). Internet use and perceptions of information reliability by parents in a neonatal intensive care unit. Journal of Perinatology, 23(1), 420-424.
22. Economic intelligence center. (2012). Medical tourism under threat. Retrieved December 11, 2013, from https://www.scbeic.com/en/detail/product/993
23. Egger, N. F. (2000). Trust me, I'm an online vendor towards a model of trust for E-commerce system design. in Proceeding, CHI '00 Extended Abstracts on Human Factors in Computing Systems. (pp. 101-102). The Hague, The Netherlands.
24. Egger, R. and Buhalis, D. (2008). eTourism case studies: Management and marketing issues in eTourism. London: Routledge.
25. Esichaikul, R. (2010). Information technology for tourism and hotel. Nonthaburi: Sukhothai Tammathirat Open University.
26. Fernandez, A., Silvia Abrahao, S., Insfran, E. and Matera, M. (29 September- 4 October, 2013). Usability inspection in model-driven web development: Empirical validation in webML. In International Conference on Model Driven Engineering Languages and Systems. (pp.740-756). USA: Miami.
27. Filieri, R. and Mcleay, F. (2013). E-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews. Journal of Travel Research, 53(1), 44-57.
28. Flavian, C., Guinaliu, M. and Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information and Management, 43(1), 1-14.
29. Fongsri, P. (2009). Creating and developing research tools. Bangkok: Darnsutha Press.
30. Galitz, O. W. (2007). The essential guide to user iInterface design an introduction to GUI design principles and techniques. Canada: Indianapolis.
31. Gambetta, D. (1988). Trust: Making and breaking cooperative relations. Blackwell. 13(1), 213-237.
32. Gragoudas, E. S., Adamis, A. P., Cunningham, E. T., Feinsod, M. and Guyer, D. R. (2004). Pegaptanib for neovascular age-related macular degeneration. New England Journal of Medicine, 351(27), 2805-2816.
33. Hasley, P. J. and Gregg, G. D. (2010). An exploratory study of website information content. Journal of Theoretical and Applied Electronic Commerce Research, 5(3), 27-38.
34. Heath, T. (2008). Information-seeking on the web with trusted social networks: From theory to systems. Dissertation. Ph.D., Faculty of Computer Science, Knowledge Media Institute Open University, United Kingdom.
35. Hunter, C. W. (2007). Medical tourism a new Global niche. International Journal of Tourism Sciences, 7(1), 129-140.
36. Hyun, H. and Han, S. (2002). Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management, 46(1), 20-29.
37. Internet society. (2016). Global internet report 2015. Retrieved October 8, 2016, from https://www.internetsociety.org/globalinternetreport/2015/wp-content/uploads/2016/ 11/ISOC_GIR_2016-v1.pdf
38. Ivkovic, Z. and Weisbenner, S. (2005). Local does as local is: Information content of the geography of individual investors' common stock investments. The Journal of Finance, 60(1), 267-306.
39. Johns, C. M. (1999). International health regulations (2005) and the U.S. department of defense: Building core capacities on a foundation of partnership and trust. BMC Public Health, 10(1), 1-7.
40. Kaplan, M. A. and Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
41. Kierans, C. and Cooper, J. (2011). Organ donation, genetics, race and culture: The making of a medical problem. Anthropology Today, 27(6), 11-14.
42. Kirk, J. and Miller, M. L. (1986). Reliability and validity in qualitative research. Cannada: Sage.
43. Knack, S. (2003). Groups, growth and trust: Cross-country evidence on the olson and putnam hypotheses. Public Choice, 117(3), 341-355.
44. Kotler, P. and Armstrong, G. (2008). Principles of marketing, New Jersey: Pearson Education Inc.
45. Lance, C. E. and Vandenberg, R. J. (Eds.). (2009). Statistical and methodological myths and urban legends: Doctrine, verity and fable in the organizational and social sciences. Newyork: Taylor and Francis.
46. Law, R., Qi, S. and Buhalis, D. (2010). Progress in tourism management: A review of website evaluation in tourism research. Tourism management, 31(3), 297-313.
47. Lee, H. and Fernando, Y. (2015). The antecedents and outcomes of the medical tourism supply chain. Tourism Management, 46(1), 148-157.
48. Lertwannawit, A. and Gulid, N. (2011). International tourists’ service quality perception and behavioral loyalty toward medical tourism In bangkok metropolitan area. Journal of Applied Business Research, 27(6), 1-12.
49. Lunt, N. and Carrera, P. (2010). Medical tourism: Assessing the evidence on treatment abroad. Maturitas, 66(1), 27-32.
50. Lunt, N., Horsfall, D. and Hanefeld, J. (2015). Medical tourism and patient mobility. USA: Edward Elgar.
51. MacKinnon, A. K. (2012). User generated content vs. advertising do consumers trust the word of others over advertisers. The Elon Journal of Undergraduate Research in Communications, 3(1), 17-22.
52. Mahaweero, T. (2012). The eleventh national economic and social development plan (2012-2016). Bangkok: The Book.
53. Minazzi, R. (2015). Social media marketing in tourism and hospitality. New York: Springer Cham Heidelberg.
54. Ministry of public health. (2010). Ministry of public health versus tourism authority of Thailand development and promotion of health tourism. Retrieved December 15, 2013, from http://pr.moph.go.th/iprg/include/admin_hotnew/show_hotnew.php?idHot_new=76513
55. Nielsen, J. (1994). Designing web usability: The practice of simplicity. CA: Oaks.
56. Noree, T., Hanefeld, J. and Smith, R. (2016). Medical tourism in Thailand: A cross-sectional study. Bulletin of the World Health Organization, 94(1), 30-36.
57. Nunnally, J. C. (1978). Psychometric theory. New York: McGraw-Hill Book.
58. Park, C. and Lee, M. T. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business Research, 62(1), 61-67.
59. Pasunon, P. (2014). Reliability of questionnaire in quantitative research. Parichart Journal, 27(1), 144-163.
60. Phutela, N. and Dasgupta, H. (2013). A study of customer perception on service quality of online tourism companies. Asian Journal of Management Research, 4(1), 221-231.
61. Pia, M. W. and John, B. (2011). The linkage between trust, communication openness in the workplace, and employees' job satisfaction: An Indonesian case study. Employment Relations Record, 11(2), 56-74.
62. Pirro, G. (2009). A semantic similarity metric combining features and intrinsic information content. Data and Knowledge Engineering, 68(1), 1289-1308.
63. Porter, M. E. and Millar, V. A. (1985). How information gives you competitive advantage. Harvard business review, 63(4), 149-160.
64. Raskin, J. (2000). The humane interface: New directions for designing interactive systems. Canada: ACM Press.
65. Rosen, E. D. and Purinton, E. (2004). Website design viewing the web as a cognitive landscape. Journal of Business Research, 57(1), 787-794.
66. Schau, C., Stevens, J., Dauphinee, T. L. and Vecchio, A. D. (1995). The development and validation of the survey of antitudes toward statistics. Educational and Psychological Measurement, 55(5), 868-875.
67. Sheldon, J. P., Wober, W. K. and Fesenmaier, R. D. (2001). Information and communication technologies in tourism. In Proceedings of the International Conference in Montreal (pp. 391-405). Canada.
68. Sigala, M., Christou, E. and Gretzel, U. (2012). Social media in travel, tourism and hospitality, practice and cases. New York: Routedge.
69. Sillence, E., Briggs, P., Harris, P. R. and Fishwick, L. (2007). How do patients evaluate and make use of online health information?. Social Science and Medicine, 64(9), 1853-1862.
70. Sloan, L. J. and Hare, F. H. (2004). Monotony and the information content of Richardson’s ground squirrel (spermophilus richardsonii) repeated calls tonic communication or signal certainty. International Journal of Behavioral Biology, 110(2), 147-156.
71. Suwantarathip, O. and Orawiwatnakul, W. (2015). Using mobile-assisted exercises to support students vocabulary skill development. The Rurkish Online Journal of Education Technology, 14(1), 163-171.
72. Taleghani, M. (8-11 Jan, 2011). Executive information systems development lifecycle. in proceeding, International Conference on Management Science and Industrial Engineering (pp. 1037-1039). China: Harbin.
73. Todd, M. (2012). Medical tourism clusters... beyond the hype. International Medical Travel Journal, 17(1), 16-31.
74. Tourism Authority of Thailand. (2010). Wellness tourism: Present and future for long life. Retrieved December 11, 2013, from http://www.etatjournal.com/upload/364/09_Wellness%20Tourism_USA.pdf
75. Tourism Authority of Thailand. (2013). Treand spa and wellness. Retrieved December 15, 2014, from http://www.etatjournal.com/web/menu-read-web-etatjournal/menu-2013/menu-2013-oct-dec/546-42556-spa-wellness
76. Varghese, B. (2015). Prospects of medical tourism a study on the management trends and practices of the prominent participants of hospital sector in South India. International Journal of Research in Commerce and Management, 3(12), 33-37.
77. Wang, J. (2013). Implementation and integration of information systems in the service sector. USA: Montclair University.
78. Webster, F. (2014). Theories of the Information Society. London: Routledge.
79. Wongkit, M. and McKercher, B. (2013). Toward a typology of medical tourists: A case study of Thailand. Tourism Management, 38(1), 4-12.
80. Yu, J. Y. and Ko, T. G. (2012). A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea. Tourism Management, 33(1), 80-88.
2. Artz, D. and Gil, Y. (2007). A survey of trust in computer science and the semantic web. Journal of Web Semantics, 5(1), 58-71.
3. Ashta, A. and Assadi, D. (2010). The use of web 2.0 technology in online lending and impact on different components of interest rates. London: Idea Group.
4. Baloglu, S. and Bowen, J. (2015). What is the current and future impact of social media on hospitality and tourism. Worldwide Hospitality and Tourism Themes, 7(3), 1-15.
5. Beaird, J. and George, J. (2014). The principles of beautiful web design. USA: SitePoint Pty.
6. Beldad, A., Jong, D. M. and Steehouder, M. (2010). How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust. Computers in Human Behavior, 26(5), 857-869.
7. Benckendorff, J. P., Sheldon, J. P. and Fesenmaier, R. D. (2014). Tourism information technology. London: Cabi.
8. Botterill, D., Pennings, G. and Mainil, T. (2013). Medical tourism and transnational tealth care. UK: Springer.
9. Buhalis, D. (2012). Information technology as a strategic tool for economic, social, cultural and environmental benefits enhancement of tourism at destination regions. Process in Tourism and Hospitality Research, 3(1), 71-93.
10. Buhalis, D. (2013). eTourism: information technology for strategic tourism management. London: Pearson.
11. Capatina, A. and Rancati, E. (2017). Key challenges and opportunities in web entrepreneurship. Tunisia: IGI Global.
12. Casey, E. S. (2015). Evaluations of reproductive health programs in humanitarian settings: A systematic review. Conflict and Health, 9(1), 1-14.
13. Connell, J. (2006). Medical tourism: sea, sun, sand and… surgery. Tourism Management, 27(6), 1093-1100.
14. Connell, J. (2011). A new inequality? Privatisation, urban bias, migration and medical tourism. Asia Pacific Viewpoint, 52(3), 260-271.
15. Cormany, D. and Baloglu, S. (2011). Medical travel facilitator websites: An exploratory study of web page contents and services offered to the prospective medical tourist. Tourism Management, 32(4), 709-716.
16. Da, F. and Smith, P. (2007). Medical tourism and its impact on the US health care system. Journal of Health Care Finance, 34(1), 27-35.
17. Damchoo, P., Fakthong, D., Sonsawan, B., Sonhwan, P. and Jitraree, O. (2017). Motivations for sharing experiences through social media of flashpacker in hostels in Thailand. Journal of Business, Economic and Communications, 12(1), 89-106.
18. Debata, B., Sree, K., Patnaik, B., and Mahapatra, S. (2013). Evaluating medical tourism enablers with interpretive structural modeling. Benchmarking: An International Journal, 20(6), 716-743.
19. Deloitte. (2015). State of the industry report leveraging benefit-risk information to achieve better outcomes. Retrieved November 17, 2015, from https://www2.deloitte.com/content/dam/Deloitte/us/Documents/public-sector/us-fed-risk-benefit-approach-to-translational-medicine-03242015.pdf
20. Delone, H. W. and McLean, R. E. (2003). The deLone and mcLean model of information systems success: A ten-Year update. Journal of Management Information Systems, 19(1), 9-30.
21. Dhillon, S. A., Albersheim, G. S., Alsaad, S., Pargass, S. N. and Zupancic F. A. J. (2003). Internet use and perceptions of information reliability by parents in a neonatal intensive care unit. Journal of Perinatology, 23(1), 420-424.
22. Economic intelligence center. (2012). Medical tourism under threat. Retrieved December 11, 2013, from https://www.scbeic.com/en/detail/product/993
23. Egger, N. F. (2000). Trust me, I'm an online vendor towards a model of trust for E-commerce system design. in Proceeding, CHI '00 Extended Abstracts on Human Factors in Computing Systems. (pp. 101-102). The Hague, The Netherlands.
24. Egger, R. and Buhalis, D. (2008). eTourism case studies: Management and marketing issues in eTourism. London: Routledge.
25. Esichaikul, R. (2010). Information technology for tourism and hotel. Nonthaburi: Sukhothai Tammathirat Open University.
26. Fernandez, A., Silvia Abrahao, S., Insfran, E. and Matera, M. (29 September- 4 October, 2013). Usability inspection in model-driven web development: Empirical validation in webML. In International Conference on Model Driven Engineering Languages and Systems. (pp.740-756). USA: Miami.
27. Filieri, R. and Mcleay, F. (2013). E-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews. Journal of Travel Research, 53(1), 44-57.
28. Flavian, C., Guinaliu, M. and Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information and Management, 43(1), 1-14.
29. Fongsri, P. (2009). Creating and developing research tools. Bangkok: Darnsutha Press.
30. Galitz, O. W. (2007). The essential guide to user iInterface design an introduction to GUI design principles and techniques. Canada: Indianapolis.
31. Gambetta, D. (1988). Trust: Making and breaking cooperative relations. Blackwell. 13(1), 213-237.
32. Gragoudas, E. S., Adamis, A. P., Cunningham, E. T., Feinsod, M. and Guyer, D. R. (2004). Pegaptanib for neovascular age-related macular degeneration. New England Journal of Medicine, 351(27), 2805-2816.
33. Hasley, P. J. and Gregg, G. D. (2010). An exploratory study of website information content. Journal of Theoretical and Applied Electronic Commerce Research, 5(3), 27-38.
34. Heath, T. (2008). Information-seeking on the web with trusted social networks: From theory to systems. Dissertation. Ph.D., Faculty of Computer Science, Knowledge Media Institute Open University, United Kingdom.
35. Hunter, C. W. (2007). Medical tourism a new Global niche. International Journal of Tourism Sciences, 7(1), 129-140.
36. Hyun, H. and Han, S. (2002). Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management, 46(1), 20-29.
37. Internet society. (2016). Global internet report 2015. Retrieved October 8, 2016, from https://www.internetsociety.org/globalinternetreport/2015/wp-content/uploads/2016/ 11/ISOC_GIR_2016-v1.pdf
38. Ivkovic, Z. and Weisbenner, S. (2005). Local does as local is: Information content of the geography of individual investors' common stock investments. The Journal of Finance, 60(1), 267-306.
39. Johns, C. M. (1999). International health regulations (2005) and the U.S. department of defense: Building core capacities on a foundation of partnership and trust. BMC Public Health, 10(1), 1-7.
40. Kaplan, M. A. and Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
41. Kierans, C. and Cooper, J. (2011). Organ donation, genetics, race and culture: The making of a medical problem. Anthropology Today, 27(6), 11-14.
42. Kirk, J. and Miller, M. L. (1986). Reliability and validity in qualitative research. Cannada: Sage.
43. Knack, S. (2003). Groups, growth and trust: Cross-country evidence on the olson and putnam hypotheses. Public Choice, 117(3), 341-355.
44. Kotler, P. and Armstrong, G. (2008). Principles of marketing, New Jersey: Pearson Education Inc.
45. Lance, C. E. and Vandenberg, R. J. (Eds.). (2009). Statistical and methodological myths and urban legends: Doctrine, verity and fable in the organizational and social sciences. Newyork: Taylor and Francis.
46. Law, R., Qi, S. and Buhalis, D. (2010). Progress in tourism management: A review of website evaluation in tourism research. Tourism management, 31(3), 297-313.
47. Lee, H. and Fernando, Y. (2015). The antecedents and outcomes of the medical tourism supply chain. Tourism Management, 46(1), 148-157.
48. Lertwannawit, A. and Gulid, N. (2011). International tourists’ service quality perception and behavioral loyalty toward medical tourism In bangkok metropolitan area. Journal of Applied Business Research, 27(6), 1-12.
49. Lunt, N. and Carrera, P. (2010). Medical tourism: Assessing the evidence on treatment abroad. Maturitas, 66(1), 27-32.
50. Lunt, N., Horsfall, D. and Hanefeld, J. (2015). Medical tourism and patient mobility. USA: Edward Elgar.
51. MacKinnon, A. K. (2012). User generated content vs. advertising do consumers trust the word of others over advertisers. The Elon Journal of Undergraduate Research in Communications, 3(1), 17-22.
52. Mahaweero, T. (2012). The eleventh national economic and social development plan (2012-2016). Bangkok: The Book.
53. Minazzi, R. (2015). Social media marketing in tourism and hospitality. New York: Springer Cham Heidelberg.
54. Ministry of public health. (2010). Ministry of public health versus tourism authority of Thailand development and promotion of health tourism. Retrieved December 15, 2013, from http://pr.moph.go.th/iprg/include/admin_hotnew/show_hotnew.php?idHot_new=76513
55. Nielsen, J. (1994). Designing web usability: The practice of simplicity. CA: Oaks.
56. Noree, T., Hanefeld, J. and Smith, R. (2016). Medical tourism in Thailand: A cross-sectional study. Bulletin of the World Health Organization, 94(1), 30-36.
57. Nunnally, J. C. (1978). Psychometric theory. New York: McGraw-Hill Book.
58. Park, C. and Lee, M. T. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business Research, 62(1), 61-67.
59. Pasunon, P. (2014). Reliability of questionnaire in quantitative research. Parichart Journal, 27(1), 144-163.
60. Phutela, N. and Dasgupta, H. (2013). A study of customer perception on service quality of online tourism companies. Asian Journal of Management Research, 4(1), 221-231.
61. Pia, M. W. and John, B. (2011). The linkage between trust, communication openness in the workplace, and employees' job satisfaction: An Indonesian case study. Employment Relations Record, 11(2), 56-74.
62. Pirro, G. (2009). A semantic similarity metric combining features and intrinsic information content. Data and Knowledge Engineering, 68(1), 1289-1308.
63. Porter, M. E. and Millar, V. A. (1985). How information gives you competitive advantage. Harvard business review, 63(4), 149-160.
64. Raskin, J. (2000). The humane interface: New directions for designing interactive systems. Canada: ACM Press.
65. Rosen, E. D. and Purinton, E. (2004). Website design viewing the web as a cognitive landscape. Journal of Business Research, 57(1), 787-794.
66. Schau, C., Stevens, J., Dauphinee, T. L. and Vecchio, A. D. (1995). The development and validation of the survey of antitudes toward statistics. Educational and Psychological Measurement, 55(5), 868-875.
67. Sheldon, J. P., Wober, W. K. and Fesenmaier, R. D. (2001). Information and communication technologies in tourism. In Proceedings of the International Conference in Montreal (pp. 391-405). Canada.
68. Sigala, M., Christou, E. and Gretzel, U. (2012). Social media in travel, tourism and hospitality, practice and cases. New York: Routedge.
69. Sillence, E., Briggs, P., Harris, P. R. and Fishwick, L. (2007). How do patients evaluate and make use of online health information?. Social Science and Medicine, 64(9), 1853-1862.
70. Sloan, L. J. and Hare, F. H. (2004). Monotony and the information content of Richardson’s ground squirrel (spermophilus richardsonii) repeated calls tonic communication or signal certainty. International Journal of Behavioral Biology, 110(2), 147-156.
71. Suwantarathip, O. and Orawiwatnakul, W. (2015). Using mobile-assisted exercises to support students vocabulary skill development. The Rurkish Online Journal of Education Technology, 14(1), 163-171.
72. Taleghani, M. (8-11 Jan, 2011). Executive information systems development lifecycle. in proceeding, International Conference on Management Science and Industrial Engineering (pp. 1037-1039). China: Harbin.
73. Todd, M. (2012). Medical tourism clusters... beyond the hype. International Medical Travel Journal, 17(1), 16-31.
74. Tourism Authority of Thailand. (2010). Wellness tourism: Present and future for long life. Retrieved December 11, 2013, from http://www.etatjournal.com/upload/364/09_Wellness%20Tourism_USA.pdf
75. Tourism Authority of Thailand. (2013). Treand spa and wellness. Retrieved December 15, 2014, from http://www.etatjournal.com/web/menu-read-web-etatjournal/menu-2013/menu-2013-oct-dec/546-42556-spa-wellness
76. Varghese, B. (2015). Prospects of medical tourism a study on the management trends and practices of the prominent participants of hospital sector in South India. International Journal of Research in Commerce and Management, 3(12), 33-37.
77. Wang, J. (2013). Implementation and integration of information systems in the service sector. USA: Montclair University.
78. Webster, F. (2014). Theories of the Information Society. London: Routledge.
79. Wongkit, M. and McKercher, B. (2013). Toward a typology of medical tourists: A case study of Thailand. Tourism Management, 38(1), 4-12.
80. Yu, J. Y. and Ko, T. G. (2012). A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea. Tourism Management, 33(1), 80-88.