The Implementation of Corporate Social Responsibility in Small and Medium Enterprises in Thailand

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ปกรณ์ อุดมธนะสารสกุล

Abstract

The concept of corporate social responsibility (CSR) mainly focuses on large corporations. The majority of entrepreneurs understand that this concept is costly and difficult to implement.  In reality, small and medium enterprises can engage well with this concept, because they are more independent, with faster corporate communication due to less complex organizational structures, which can be adapted and implemented in a flexible way, especially the product development process that gives customers satisfaction; including motivation and loyalty. Long-term cost reduction leads to competitive advantage. Therefore, the government should promote small business operators in Thailand to realize the importance and benefits that the organization will receive from implementing CSR. This will result in sustainable business growth.

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บทความวิชาการ