Main Article Content
This paper presents a study of the willingness to pay by the Thai population to preserve historic temples in Chiang Saen, an ancient city in Chiang Rai Province, Thailand. The temples are facing degradation and deterioration from natural disasters such as storms, earthquakes and human activities. This study aimed to determine the factors that affected willingness to pay by the population to preserve cultural heritage in hiang Saen and investigate the concept of willingness topayanditsattributions.Thecontingent valuation method wasappliedtoconduct aneconomicassessmentofnon-market values for thepreservationofancient temples. Results indicated that Thai people have a positive and optimistic perception and attitude towards cultural heritage in Chiang Saen ancient city and most respondents stated their willingness to pay for a preservation programme. The logit model demonstrated that the determinants of bid amount, gender, income, age and education level significantly influenced the willingness to pay. This willingness to pay analysis will be advantageous for decision-making on how best to preserve cultural heritage effectively and efficiently.
Copyright to published manuscripts becomes the property of the Graduate School of Development Economics, National Institute of Development Administration. Reproduction of all or part of a Development Economic Review (DER) article by anyone, excluding author(s), is prohibited, unless receiving our permission.
Disclaimer: Opinions expressed in articles published in this journal are those of the author (s) and do nto necessarily represent opinions of the Graduate School of Development Economics, National Institute of Development Administration. Trade and proprietary names are only for identification and not constitute our endorsement.
Tourism). (S. Page & En, Eds.) (1st ed.). New York: Routledge.
Bishop, R.G., & Heberlein, T.A. (1979). Measuring Values of Extramarket Goods: Are Indirect
Measures Biased?. American Journal of Agricultural Economics, 61(5), 926–930.
Bowitz, E., & Ibenholt, K. (2009). Economic impacts of cultural heritage - Research and
perspectives. Journal of Cultural Heritage, 10(1), 1–8.
Buddhist Monastery Division. (2016). Thailand’s Temple List. Retrieved from
https://www.onab.go.th/en/ (January 27, 2017). (In Thai)
Fredrickson, T. (2014). Big earthquake shakes Thailand’s North. Bangkok Post. Retrieved from
north (November 14, 2016)
Goodstein, E.S. (2011). Economics and the Environment. (N. J. Hoboken & J. Wiley, Eds.)
(6th ed.). New Jersey, USA: Prentice-Hall.
Hanemann, W.M. (1984). Welfare evaluations in contingent valuation experiments with discrete
responses. American Journal of Agricultural Economics, 66(3), 332–341.
Johansson, P.O., Kriström, B., & Mäler, K.G. (1989). Welfare Evaluations in Contingent
Valuation Experiments with Discrete Response Data: Comment. American Journal
of Agricultural Economics, 71(4), 1054–1056.
Local Government Association. (2013). Driving Growth through local government investment
in the arts, 32. Retrieved from https://www.local.gov.uk/c/document_library/ get_
file?uuid=5d54ddf4-1025-4720-810a-fd077d5dbf5b&groupId=10180 (November 18,
Loomis, J. B. (2014). Strategies for overcoming hypothetical bias in stated preference surveys.
Journal of Agricultural and Resource Economics, 39(1), 34–46.
MGR Online. (2011). Fine Arts Department prepared a major restoration of the historic buildings
in Chiang Saen after big quakes. Manager News Online. Retrieved from https://www.
Princess Maha Chakri Sirindhorn Anthropology Centre. (n.d.). Chiang Saen City. Retrieved
from https://www.sac.or.th/databases/archaeology/archaeology/ (November 1, 2016).
Rungrujee, B. (2014). Thailand Charter on Culture Heritage Management. ICOMOS Thailand
Newsletter. ICOMOS Thailand, 26–27, 4.
Seenprachawong, U. (2006). Economic Valuation of Cultural Heritage : A Case Study of
Historic Temples in Thailand. Singapore: Tanglin.
Yangkul, A. (2013). History of the Kingdom of Yonok Chiang Saen. Retrieved from
https://eve270338.blogspot.com/2013/07/blog-post_7033.html. (November 26, 2016).