Tourists’ Willingness to Pay for Low-Carbon Destination Management A Case Studyof KoLan, Chonburi Province

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สุนิดา พิริยะภาดา อุดมศักดิ์ ศีลประชาวงศ์

Abstract

This paper aims to explore tourists’ willingness to pay (WTP) for an entrance fee in supporting low carbon destination management at Ko Lan, Chonburi. Data used in the analysis of the WTP was compiled from face-to-face interviews of 400 Thai tourists who visited Ko Lan. The contingent valuation method (CVM) and single-bounded dichotomous choice along with five bids were employed. In the econometric analysis, the WTP estimate was calculated from the Logit regression model.Thestudy results revealedthat the mean WTP of thetourists is102.13 baht per person per visit. This was calculated to an economic use value of 199,927,951.80
baht per annum. Additionally, the factors which influenced the WTP include bid offered, age, education, monthly income, and intention to revisit the destination and the perception of tourists in low carbon destination management. Creating perception for low carbon tourism should therefore be a strategy toward success of this environmental-friendly tourism policy.





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สุนิดา พิริยะภาดา

International College, Panyapiwat Institute of Management. 85/1 Moo 2, Chaengwattana Rd., Bang-Talad, Pakkred, Nonthaburi, 11120

อุดมศักดิ์ ศีลประชาวงศ์

School of Development Economics, National Institute of Development Administration, Serithai Road. Bangkrapi,
Bangkok 10240