Service Facilities and Hotel Performance Empirical Evidencefrom Hotel-Level Data in Thailand

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จอดี้ เมย่า โดมิเกรซ พิริยะ ผลพิรุฬห์

Abstract

The main purpose of this paper is to examine the effects of service facilities on performance within the hotel industry. We use secondary data on the hotel industry in Thailand, which covering 2,627 hotel sample, as a case study. Our estimated regression indicates that service facilities affect native (Thai) guests and foreign (non-Thai) guests differently, which can lead to different strategic actions for each group. Among all kinds of service facilities, providing Internet serviceseems tobethegreatest contribution to hotel performance.Therefore,hoteliers operating in Thailand should make providing a sound Internet connection a priority in order to ensure the successful short-term and long-term performance and development of their
business.





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จอดี้ เมย่า โดมิเกรซ

Lecturer - Panyapiwat Institute of Management, Chaengwattana Road, Bang Talad, Pakkred, Nonthaburi, 11120
Thailand

พิริยะ ผลพิรุฬห์

Distinguished Professorof Economics, Graduate Schoolof Development Economics, National Instituteof Development Administration - Serithai Road, Klong-Chan, Bangkapi, Bangkok 10240, Thailand