Business Review Journal

Business Model Generation

รุ่งฤดี รัตนวิไล — Tue, 26 Dec 2023 00:00:00 +0700

Roadmap for Achieving Rapid Development of The Circular Economy in China

Tue, 26 Dec 2023 00:00:00 +0700

This article describes China's circular economy growth. The circular economy gathers and analyzes pertinent data, including the primary plan for enhancing the national economy and addressing China's social development. Government policies, particularly the ongoing expansion of the logistics sector, are what motivate the creation of a sustainable image and the promotion of ethical principles to convey to people, communities, and nations the advantages of maintaining the environment. Includes techniques for collecting garbage at home China is making strides in its circular economy growth, but there are still challenges and constraints that the nation must overcome in order to pursue its goal of resource sustainability. These lessons will serve as a roadmap for creating and understanding Thailand's circular economy growth plan in accordance with the national development plan, which will inspire and motivate everyone.

Preparing for Wealth from Green Energy Business Products contribute to the Sustainable Development

Wichuta Youyong — Tue, 26 Dec 2023 00:00:00 +0700

The Effect of Self-Efficacy and Job Resources on Work Engagement: A Case Study of Correctional Officers in Pathumthani Province

Patcharin Ploenaksorn, Pawinee Petchsawang — Tue, 26 Dec 2023 00:00:00 +0700

The purposes of this research are; 1) to study a level of self-efficacy, job resources, and work engagement. 2) to study a relation between self-efficacy and work engagement. 3) to study a relation between job resources and work engagement. 4) to study an effect of self-efficacy and job resources on work engagement. The sample were 276 employees of the correction department. This research employs a quantitative research method by selecting the sample group with quota sampling and accidental sampling technique. The research instruments were the questionnaire. The data were analysed by using frequency, percentage, mean, standard deviation, correlation analysis, and multiple regression analysis. The research findings are summarized that the level of self-efficacy, job resources, and work engagement are in high level. Self-efficacy and job resources positively correlates with work engagement at the statistically significant level of .01. The multiple regression analysis shows that self-efficacy, autonomy, and supervisory coaching positively affect work engagement at the statistically significant level of .05. In addition, these variables are significant predictors for work engagement with predictability of 34%.

A Study of Technology Acceptance Model Affecting on Attitude toward the Use of Android Smartphone

Songporn Hansanti — Tue, 26 Dec 2023 00:00:00 +0700

This aims of this research is to explore 1) The impact of different individual factors on attitudes towards the use of android smart phones, 2) The effect of different perceived of technologies on attitudes towards the use of android smart phones. This research is quantitative research where questionnaires were utilized as a tool to collecting data. The population of the survey were those who have used or using Android smart phones and resided in Bangkok and vicinity provinces. Sample of the research were 385 people. Statistics of this research were one-way Anova

Results of the research demonstrated that the samples who were Android smart phone users had high levels of perceived usefulness of technologies, while the ease of use of Android smart phones were at medium level. In terms of personal factors, including the diffential of age, education, occupation and average monthly income were contributed to the attitudes towards the use of Android smart phones, excepting the diffential of genders had no effect on the attitudes toward the use of Android smart phone. Research hypotheses founded that the different perceived of technologies were contributed to the different attitudes towards the use of Android smart phones.

An Exploring for Social Innovation Towards Social Enterprise Growth

Sarana Photchanachan, Pusanisa Thechatakeng , Kullaya Uppapong — Tue, 26 Dec 2023 00:00:00 +0700

The term of social innovation has been increasingly recognized in recent years. However, there is still lack of consensus definition and practice. The objective was to explore the social innovation that can be led to social enterprise growth in Thailand. The method was multiple cases study, which was qualitative research. Purposive sampling and the extreme cases were used to select 10 social enterprise owners and in-depth interview 10 social entrepreneurs. A data was analyzed by using grounded analysis. To get validity and reliability information, the interview to the expert of social entrepreneurship who has experienced in many years, this will give a reliable on the information. The results indicated that social innovation was improving the quality of community life by developing social services and new products, looking for solutions to create social change, developing new training techniques to increase the innovative capacity of the community, new technologies to solve problems and find solution to social need, creating novel ideas, ways to increase social interaction, looking for opportunities, and useful for community without any expectation of any financial benefit. Thus, each of social innovation is creating the impact to the society and community area that each of key informants lived in.

Effects of Marketization and Corporate Social Responsibility on Brand Value

Xinwu Wu — Tue, 26 Dec 2023 00:00:00 +0700

This paper introduces the system theory and other theoretical perspectives to study the relationship between marketization degree, corporate social responsibility and brand value. This paper uses empirical research method, introduces institutional theory and other theories to make research hypothesis, selects data of A-share listed companies in the List of "China's 500 Most Valuable Brands" of the World Brand Laboratory from 2009 to 2018, and conducts empirical analysis on the hypothesis using STATA15.0 software.

The results show that the degree of marketization has a positive promotion effect on brand value through corporate social responsibility, and internal control has a negative adjustment effect on the promotion effect of corporate social responsibility on brand value. This paper forms the research path of "marketization degree -- Corporate social responsibility -- brand value", which enriches the research in the field of system theory and so on.

Examining the Effects of Destination Image and Satisfaction on Tourist Loyalty : A Research on Siem Reap, Cambodia

Chanthorn Mao — Tue, 26 Dec 2023 00:00:00 +0700

The study is meant to analyze a causal relationship between destination image, satisfaction, and tourist loyalty. Data was collected using convenience sampling method. Online and on-site surveys were carried out with Cambodian and international tourists who have visited Siem Reap. The results demonstrated that the cognitive image has a strong influence on affective image and confirms the formation process of destination image. Both cognitive and affective images have positive influences on satisfaction. In turn, satisfaction predicts tourist loyalty. The relationship between destination image and loyalty revealed that affective image has a stronger influence on tourist loyalty, whereas cognitive image illustrates a moderate influence on tourist loyalty. The author also found that satisfaction is a mediator between destination image and tourist loyalty, and in turn, tourist loyalty is influenced by satisfaction. Moreover, the newly proposed direct path from cognitive image and affective image to tourist loyalty was shown to be significant. Therefore, cognitive image and affective image are also antecedents of tourist loyalty. The findings provide a quality understanding of the process that determines tourists’ destination choices and loyalty. Furthermore, it provides useful implications for the Ministry of Tourism of Cambodia, local government authority, and destination marketers to formulate travel promotion.

The Influence of Channel Integration Quality Affecting Purchasing Intention of Fast Fashion Product via Omni Channel

Kedwadee Sombultawee, Suphitsara Suwannakin — Tue, 26 Dec 2023 00:00:00 +0700

The aim of this research is to investigate the influence of channel integration quality upon purchase intention for fast fashion products by omni channel retailing. Data was collected from 400 Thai omni channel consumers who have purchases fast fashion products. Multiple linear regression (MLR) was used. The result found that there is a significantly positive relationship exists between process consistency, service channel choice breadth, transparency of channel-service configuration, and content consistency with purchase intention for fast fashion products by omni channel retailing. In addition, these findings significantly indicate a different level of purchase intention for consumers using omni channel services, and those who do not.

Analysis of Canonical Correlation Between Data of Asia, Europe and America Tourists with Tourism Spending in Thailand

Prinnaporn Bunrangsee , Prasopchai Pasunon — Tue, 26 Dec 2023 00:00:00 +0700

The purpose of this research is to study the relationship between Asian, European and American tourist data and tourism spending in Thailand. By using the Canonical Correlation Analysis technique, the data used were statistics of the number of Asian, European and American tourists entering the country. Average number of stays per day Amount of expenditure per person and shopping, accommodation, and food and beverage expenses From January - June 2018

The results of the study showed that the canonical correlation between Asian tourist information. With the of 0.990 overall, it can account for a very high level of income (99.02%) in the Canonical correlation between European and American tourist data and spending. On the side with the of 0.998 overall, it can explain the data on the side income expenditure at a very high level (99.80%) as well. Tourism in Thailand of foreign tourists And can be developed into a tourism policy

The Study of Causal Model of Tourism Logistics Management Influencing the Loyalty of Tourists in Southern Andaman Provinces

Jongdee Phusalux — Tue, 26 Dec 2023 00:00:00 +0700

The Study of Causal Model of Tourism Logistics Management Influencing the Loyalty of Tourists in Southern Andaman Provinces. The objectives of the study were 1) to examine the consistency of the causal model of variables that influences the loyalty of tourists in the southern provinces of the Andaman coast developed with empirical data: 2) to study the direct influence, indirect influence, and combined influence of variables on tourists' loyalty in the southern provinces of the Andaman coast: and 3) to develop a causal model of variables that influence the loyalty of tourists in the southern provinces of the Andaman coast. The researcher used the quantitative research methodology by using questionnaires as a tool for data collection, then collected data from 240 tourists in the southern provinces of the Andaman coast. Subsequently, the data were analyzed by using descriptive statistics, and structure equation model (SEM). The results found that were trust, tourism logistics management, and tourists satisfaction influencing tourist loyalty. The loyalty of tourists was positively affected by the management of tourism logistics and positively affected the trust and satisfaction of tourists with statistical significance in which the variable rate of tourist loyalty can be explained by 100 percent (R²=1.00) By considering proper logistics management, as it can affect the credibility, safety, and satisfaction of tourists, giving travelers recommendations and returning to visit the place, repeatedly.

Service Marketing Mix Strategies of Hairdressing Industry During COVID-19 Pandemic

Chayuth Vichitwongkun, Nakamol Chansom — Tue, 26 Dec 2023 00:00:00 +0700

This research objects were to study the Service Marketing Mix strategies of the hairdressing industry during COVID-19 and to study entrepreneurs in the hairdressing industry during the COVID-19 pandemic and how they dealt with the crisis through Service Marketing Mix and Marketing Strategy. This study used an in-depth interview of 15 Thai entrepreneurs of the small and medium-sized businesses in the hairdressing industry in the Facebook group, using Snowball and Convenience sampling methods. The tool used was the in-depth interviews in a semi-structured.

The results revealed that the entrepreneurs in the industry utilized; "Online Marketing Strategy," "Word of Mouth," "Customer Loyalty Strategy," "Personalization Strategy," and "Continuous Improvement" before COVID-19. They utilized Products, Promotion, Process, and Physical Evidence to gain competitive advantages. The marketing strategies included "Online Marketing Strategy," "Line Extension Strategy," "Promotion Strategy," "Cost Cutting Strategy," and "Delivery Strategy." As to the pandemic, the entrepreneurs used "Online Marketing Strategy," "Line Extension Strategy," "Promotion Strategy," "Cost Cutting Strategy," and "Delivery Strategy." All of the marketing factors were affected by the pandemic, which contributed to a cash-flow shortage, shortage of customers, the process of providing services from the government to the shops, and physical evidence added to the customers' safety.

Factors Related to Employee's Decision to Choose Fruit, Vegetable and Meat Products in Hotel Business

Kunlasap Thongprasit, Choosana Tiantong — Tue, 26 Dec 2023 00:00:00 +0700

This research has the purposes to 1) study the importance level in employee's decision to choosing fruit, vegetable, and meat products in the hotel business, 2) study personal factors affecting to employee's decision to choosing vegetables, fruits, and meat in the hotel business, and, 3) study product quality factors related to employee's decision to selecting vegetables, fruit, and meat products in the hotel business. The 96 questionnaires from employees in the relevant departments were collected and analyzed. The data analysis in this research employed, frequency distribution analysis, percentage, mean-value analysis, standard deviation, independent sample t-test, One-way ANOVA and Pearson Product Moment Correlation techniques. The hypothesis testing results revealed that personal factors were gender, age, educational status, work experience, and positions have no significant effect on the decision making. The product quality, brand, standard, and product benefits are significant in the employees' decision-making, statistically significant at 0.01 level.