Factors Influencing Key Success Factors of Thailand Tour Business in Preparation for the ASEAN Economic Community
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Abstract
The objectives of this research were to examine the influence of work management process of operators on key success factors of Thailand tour business in preparation for the AEC, and to study the influence of management capability of operators on key success factors of Thailand tour business in preparation for the AEC. The statistical data analysis was conducted using the descriptive statistics and the inferential statistics including Multiple Regression Analysis for the hypothesis testing. Questionnaires were distributed to 300 Thai tour operators from The Association of Thai Tour Operators (ATTO). The results showed that work management process of the operators had an influence on key success factors of Thailand tour business. In addition, it was found that management capability of the operators had an impact on key success factors of Thailand tour business except the aspects of work system planning, work activities evaluation, technology management, and resources and materials providing, with a statistical significance of 0.05.
ปัจจัยที่ส่งผล่อองค์ประกอบความสำเรฺ็จของธุรกิจนำเที่ยวไทยเพื่อรองรับประชาคมเศรษฐกิจอาเซียน
Abstract in Thai unavailable
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Research Articles
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