Published: 2018-06-26

Full Issue

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Research Articles

Factors Affecting Chinese Consumers’ Willingness to Repurchase Thai Products

Yolamas Jeerasantikul, Chenglin Liao

1-17

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A Case study of Push and Pull Factors Influencing Thai Tourists' Purchase Behavior of Street Food: Case Study of Hua Hin Night Market, Prachuap Khirikhan Province

Nattharida Mongkonkeeree, Charoenchai Agmapisarn

18-32

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Perception of Thai Entrepreneurs toward Halal Certification

Sumittra Sriviboone, Rosechongporn Komolsevin

33-47

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Identity and Aesthetics Studies of Animated Feature Films in Thailand during BE 2545-2558

Nitjung Pantapot

48-66

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The Role of Attitude and Intent in Ethical Decision Making of Advertising Practitioner in Digital Age

Sawitree Cheevasart, Raymie E. McKerrow

67-83

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The Study of Denotation, Connotation, and the Meaning Construction of Hello Kitty in Thailand

Navinee Rodkaew

84-98

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Self-Disclosure and Self-Presentation on Facebook: The Role of Knowledge-Building Experience and Self-Monitoring

thanawut naigowit, Thanawut Naigowit

99-117

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Cluster Analysis of Technology Acceptance and Purchasing Behavior among Online Apparel Consumers

Charttirot Karaveg

118-132

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The The Feasibility of Establishing Aircraft Maintenance, Repair and Overhaul (MRO) in Nakhon Phanom Province of Thailand

Jirawan Deeprasert, Sawinee Kopolrat, Natnaree Suriyasit

133-144

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Consumers’ Digital Information Receptivity, Media Selection and Purchase Decision Where Thai Fashion Clothing Products are Concerned

Pathathai Thiendej, Supamonta Supanan

145-157

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