The paradigm of Corporate Communication research in the decade (2007 - 2016)

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Chomphunut Makemuengthong

Abstract

Abstract


The paradigm of Corporate Communication research in the decade (2007 - 2016) consists of two main issues: 1) Research issues based on managerial representation, which will address sub-issues as communication strategies, research and evaluation, staff development and media management, and 2) Research issues based on technical representation, which will address sub-issues as image and brand, reputation,
marketing communications, Corporate Social Responsibility, risk and crisis communications, relations, global digital communications and internal communications. Each group will have a choice of research options. The managerial representation will have four options as well as the technical representation. The options given have both relevance and differentiation. In general, there will be five options appeared. When determining the research methodology, three research methods, quantitative, qualitative and mixed methods research, have been used in corporate communication research in the decade (2007 to 2016), and mixed methods research is the most commonly used. Keywords: Research Paradigm; Corporate Communication 

Article Details

Section
Journal of Humanities and Social Sciences