Chophayom Journal <p>วารสารช่อพะยอม เป็นวารสารในสาขาวิชามนุษยศาสตร์และสังคมศาสตร์ จัดทำโดยคณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏมหาสารคาม มีวัตถุประสงค์เพื่อตีพิมพ์เผยแพร่ผลงานทางวิชาการในสาขาวิชาสังคมวิทยา สาขาศิลปศาสตร์ และศึกษาศาสตร์ มีกำหนดตีพิมพ์เผยแพร่ปีละ 3 ฉบับ ฉบับที่ 1 เดือนมกราคม- พฤษภาคม ฉบับที่ 2 เดือนมิถุนายน - ตุลาคม ฉบับที่ 3 เดือนพฤศจิกายน - ธันวาคม</p> คณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏมหาสารคาม en-US Chophayom Journal 1513-5462 cover <p>cover</p> Editorial Board Editorial Board ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 1 1 Editorial Board <p>Editorial Board</p> Editorial Board Editorial Board ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 2 6 Editorial <p>Editorial</p> Rungsan Singhalert ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 7 7 CONTENTS <p>CONTENTS</p> Editorial Board Editorial Board ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 8 10 Awareness, Attitudes, and Behaviors towards the Environment and the Management of Historical Tourism Resources of Muang Wiang Sa Community <p>The purposes of this research were: 1) to study awareness, attitudes, and behaviors towards the environment and the management of historical tourism resources of Muang Wiang Sa Community 2) to study the relationship between the awareness, the attitudes and the behaviors towards the environment and the management of historical tourism resources. The sample of this study consisted of 382 people selected by Cluster (Area) Random Sampling technique. The instruments used in this research were: 1) close-ended questionnaire with a five-level rating scale on the awareness, attitudes, and behaviors towards the environment and the historical tourism resources, and 2) open-ended questionnaire on the opinions towards the management of historical tourism resource of Muang Wiang Sa community. Mean, frequency, percentage, standard deviation (SD), and Pearson’s product moment correlation were used to analyze the data.</p> <p>&nbsp; &nbsp; &nbsp; &nbsp; The findings indicated that: 1) the overall of awareness, attitudes, and behaviors of the sample were found at high level (Mean = 3.70). The highest average level was awareness (Mean = 3.98), followed by behaviors (Mean = 3.57), and attitudes (Mean = 3.54), respectively, and 2) the awareness had positive relationship with attitudes and behaviors towards the environment and the&nbsp;management of historical tourism resources (p&lt;0.01 and p&lt;0.01) and the attitudes and behaviors towards the environment and the management of historical tourism resources were significantly and positively correlated at the level of 0.01.</p> Chuleewan Praneetham Jaree Phrommana Thanya Kadroon ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 11 24 Apology Strategies used by English Major Students at Naresuan University <p>An attempt of this study was to investigate the differences of English apology strategies in various social situations from participants who had differing years of study in order to determine whether or not the number of years of study has an influence on the apology strategies used. The data of this study were elicited from 50 first-year students and 50 third-year students, majoring in English at Naresuan University, Thailand, using a Discourse Completion Test (DCT) The data were categorized based on Olshtain &amp; Cohen (1983) and Blum-Kulka, House &amp; Kasper (1989) apology speech act sets. The findings revealed that the first-year students used a smaller number of categories than the third-year students, and the frequency of use in each category also differed between the two groups of students.</p> Pornthep Katchamart Payung Cedar ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 25 40 Competency Development of the Hotel Staff in Koh Samui, Surat Thani Province <p>The purposes of the research were: 1) to develop the competencies of the hotel staff in Koh Samui, Surat Thani Province, 2) to compare the competencies of the hotel staff before and after training, and 3) to survey the satisfaction of the participants with the training course. The sample subjects of the study were fifty hotel staff in Koh Samui selected by purposive random sampling. The research instruments were 1) a training course, 2 pre-test and post-test, 3) a 5-point rating scale questionnaire, and 4) an open-ended questionnaire. The statistics used were the percentage, frequency, mean, standard deviation, and t-test was used for hypothesis testing.&nbsp;The findings revealed that: 1) the training helped to enhance the personnel' competencies on service mind, cross-cultural competency, human relations, team work, personality / emotion control and problem-solving., 2) the hotel staff’s post-test scores were higher than the pre-test scores with statistical significance at the .01 level., and 3) the participants confirmed that they were satisfied with the training program and gained more knowledge, competencies, and skills. Improving employees’ competencies is necessary and could improve the performance, job, and satisfaction of organization. Therefore, education and training for enhancing career and development of competencies should be&nbsp;provided to hotel staff and the personnel in the tourism and service industries in order to improve organization development and gain competitive advantage.</p> Nisarat Thaithong Chuleewan Praneetham Matthew Noades Prasert Sitthijirapat ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 41 54 Local People Participation in Xepian National Protected Area Management <p>Laos is one of the least developed country, where previously economic development was highly depending on natural resources. Natural forest resources are important for national economic development and for livelihoods of local people. This impacts on deforestation and forest degradation. In order to put an end to deforestation and forest degradation in Laos and help improving livelihoods of local people, the government of Laos initiated establishment national protected area (NPA) in the country in early 1990s. These include XepianNPA. However, during this period, the NPA was just a protected area in the paper, which not effectively managed due to lack of resources. Since early 2000s, international organizations (i.e. IUCN, WB, WWF, etc.) have supported for management the Xepian NPA. At the present, the protected area is rankedas one of the high biodiversity conservation value NPA in Laos.&nbsp;This study examines how local people participate in management of the protected area in better promising way; by using group discussion, interview individual governmental staff at the national, provincial and district levels; as well&nbsp;as interviews local villagers and project staff at the NPA administrative office in Champasak province.<br>The results of the study show that the participation of local people for management of the protected area is varying and depending on case-by-case basic. People in the villages inside the NPA seemed to more actively participate than those who are living in the villages that located close to buffer zone and control-use-zone of the NPA. One of the reasons is that NPA administrative authorities provide strongly support and disseminate related legislation to people living inside the NPA rather than people in the villages that located outside of the NPA. Activities that local people participation include forest management, none-timber forest project management, wildlife management, management of water sources, forest reforestation and ecotourism activities. Local people receive both direct and indirect benefits from participating the activities. Direct benefits include cash payment when they join the activities while indirect benefits include, but not limited to, the sustainable uses of forest resources for their daily livelihoods and for their new generation. Thus, incentive provision and legislation dissemination are important in inspiring local people to participate in forest management in the state forest areas such as NPAs.</p> Soupany Sylipoungno Sithong Thongmanivong Kaisone Phengsopha Houngphet Chanthavong Thoumthone Vongvisouk ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 55 68 Soft Measures for Cycling Promotion in the Northeast of Thailand <p>The research aims to explore the use of soft measures for cycling promotion in the Northeast of Thailand, including types of soft measures and their contributions. The research employed multiple methods, including questionnaires,&nbsp;in-depth interviews, activity observations and surveys. Khon Kaen, Kalasin, UbonRatchathani and Srisaket are chosen as case study. Field work had been preceded from August to October 2014. The research found that there were six categories of soft measures used in the areas, including campaigning, public relations, education, incentive, public participation, and policy and planning. Their activities focus more on existing cyclists. The education and the incentive were the least implemented programs.</p> Pondej Chaowarat Mathee Piriyakannon Suphathida Sawangchan Worawan Natrephra ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 69 84 The Students’ Decision on Selecting the Accommodations in Surat Thani Province <p>The purposes of this study were 1) to study the decision of the university students on selecting accommodations in Surat Thani province, and 2) to analyze the relationship between marketing mix factors (4Ps) and students’ decision on the selection for accommodations. The samples of the study were 391 undergraduate students selected by stratified random sampling. The research instrument was a questionnaire. The statistics used for data analysis were the percentage, frequency, mean and standard deviation, and Pearson’s product moment correlation was used for this study.&nbsp;The study indicated that the main purpose of the most students was for traveling and relaxing with their family. They mostly stayed for 2 nights. They booked and preferred mostly a hotel room in advance by phone, and they searched the information about the accommodations from the internet. The research findings revealed that the location and promotion regarding the marketing mix factors were related significantly to the students’ decision on selecting the accommodations at the .01 level. Additionally, the factors for the decision making on the accommodation of the students were price, service, promotion, and location or distribution channels respectively. The study recommended that the hotel staff should be trained to improve language skills. The accommodations&nbsp;must be clean and fully equipped. Moreover, special offers and promotions should be provided clearly on the website and online booking.</p> Jeerati Poon-Ead Chuleewan Praneetham Prasert Sitthijirapat Nipaporn Jongwutiwes ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 85 96 玛哈沙拉坎府当地中学教育办公室属下的第26区教师汉语教学的状况研究 <p>本论文的研究目的是针对玛哈沙拉坎府当地中学教育办公室属下的第26区的汉语教学安排思路和状况而进行的研究。研究对象和样本是针对于当地中学教育办公室属下的第26区的泰籍汉语教师,共计27位。研究工具是5量级的调查问卷。分析数据所使用的统计学方法有百分比、平均值和标准方差。研究结论如下:1. 外语(汉语)组教师对汉语教学状况的意见,整体上处于多的级别。分析每方面发现,对汉语教学状况的意见每一方面都处于多的级别,按照从多到少的顺序,依次&nbsp;是课程方面、教学媒体和教学资源方面、教学安排方面和教学评估方面。2. 泰籍汉语教师汉语教学安排的思路:在课程方面,学校应该举行开学典礼让学生了解学习汉语的目标,应该举办运用汉语的职业介绍,有着系统地发展、完善的课程;在教学安排方面,学校应该有足够的正式教师来跟学生介绍和商量有关汉语的事情,在教学活动中要能发展自己;在教学评估方面,应该从多个方面的结果来对学习者进行评估,教师所出的考卷,难易程度要跟学生的能力相吻合;在教学媒体和教学资源方面,应该培训教师使用教学媒体和教学资源,让学生能够易记、趣学,直接从媒体安排,足够的物品、工具的使用中获取知识。</p> Nichapa Yasuttmathada Nirut Thungnark Chomphunut Makemuengthong ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 97 114 A Model of Academic Administration Based on Philosophy of Sufficiency Economy for Primary Schools under the Office of Loei Primary Educational Service Area <p>The objectives of the research were to study the conditions of academic administration based on the Philosophy of Sufficiency Economy in primary schools under Loei Primary Educational Service Area Office, to develop a model of academic administration based on the Philosophy of Sufficiency Economy for primary schools under Loei Primary Educational Service Area Office, and to evaluate the model for academic administration based on the Philosophy of Sufficiency Economy. The model was implemented with three hundred and eighty participants consisting of school administrators, supervisors, teachers and educational personnel of elementary schools under Loei Primary Educational Service Area Office. The research instrument was a questionnaire and an in-depth interview form. The statistics used for data analysis were the percentage, mean and standard deviation. The research results showed that the overall condition of the academic administration based on the Philosophy of Sufficiency Economy in primary schools under Loei Educational Service Area Office was at a high level. However, the Philosophy of Sufficiency Economy was used variously for academic administration because of the unclear practical guidelines. As a result, a model of academic administration based on the Philosophy of Sufficiency Economy was designed and developed for primary schools under Loei Educational Service Area Office. The model for academic administration in primary schools consisted of seven activities. Finally, the findings indicated that the model was practical and useful for primary schools at a high level.</p> Suban Prathumthong ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 115 132 Practical Guidelines for Personnel Development of the Achievement in Internal Education Quality Assurance of the Finance College in Southern Province, Lao People’s Democratic Republic <p>The purposes of the research were to analyze the causal factors and readiness of the personnel for internal education quality assurance of Southern Finance College in Champasak Province, Lao People’s Democratic Republic, to design and develop the practical guidelines for personnel development achievement in internal education quality assurance of the finance college, and to assess the implementation results of the guidelines for the achievement in education quality assurance of the college. The mixed research was divided into three phrases. In the first phase, the author analyzed the causal factors and readiness of the personnel for internal education quality assurance. The data was collected from three hundred and forty three personnel of Southern Finance College in Champasak Province by a questionnaire. Taro Yamane method was used for calculating the sample size. The sample subjects were selected by stratified random sampling and simple random sampling. Multiple regression analysis was employed for data analysis. In the second phase, practical guidelines for personnel&nbsp;development achievement in internal education quality assurance was established through the focus group method of the experts, academicians and representatives from the Southern Finance College in Champasak Province. In the third phase, the practical guidelines were implemented with thirty five lecturers of Southern Finance College, Champasak Province. The achievement of the practical guidelines was evaluated by an evaluation form and an observation form. 1) In the first phase, the research results indicated that the five factors affecting the potentials and readiness for internal education quality assurance consisted of desirable characteristics, knowledge, legality and integrity, expertise and good services. 2) In the second phase, the study showed that the practical guidelines for personnel development included desirable characteristic development, knowledge development, integrity improvement, expertise development and good service improvement. The guidelines consisted of seventeen activities: creating vision, developing knowledge of internal education quality assurance, self-analysis, strategies for assessment, teamwork development, study visit, information service center, recognizing roles and functions of assessors and recipients, role-play of assessors and recipients, assessment, expectation of the customers, strategies for impressive services, workplace, brainstorming, mind mapping, round table discussions and personal information or portfolio. 3) In the third phase, the findings revealed that twelve educational standards of the Southern finance college in Champasak Province were at a high level. The three highest standards were creating vision, missions and goals; administration and academic resource center. The nine high standards of the education quality assurance were personnel, curriculum, instructional efficiency, student development, work environment, an information system, a quality assurance system, creative thinking and services, and satisfaction of the students, graduates and employers. The results indicated that the average score of the indicators for educational standards of Southern Finance College, Champasak Province in 2017 was significantly higher than that of 2016. In conclusion, the practical guidelines regarding twelve indicators are appropriate and&nbsp;sufficient for personnel development achievement in the internal education quality assurance of Southern Finance College.</p> Soukhaseum Sihanouvong Sasithorn Chaowarat Poonsak Sirisom ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 133 148 社会称呼语运用的偏误分析与对外汉语教学策略研究 ---- 以中国重庆大学和重庆外国语大学的泰国留学生为例 ---- <p>称呼语的使用问题一直以来都受到社会语言学界的广泛重视。在对外汉语教学中,使用汉语称呼语是外国留学生的难点。本文运用定量 分析法,通过对重庆大学和重庆外国语大学在校本科生及研究生的泰国学生 80名有关社会称呼语的使用情况进行简要调查分析,重点讨论与分析泰国学生使用社交称呼语的若干问题,并在对外汉语教学(对泰汉语教学)提出了建议及提供有益的借鉴。</p> Kwanjai Kitchalarat Phat Paninsuansakul Anchalee Ruanman ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 149 162 Self-care Behavior of Monks with Chronic Kidney Disease <p>The purpose of this research was to study self-care behavior of the Monks with Chronic Kidney Disease. Sample of this research was 150 Monks at Priest hospital, Bangkok. Questionnaire has been employed to collect data which consists of two parts. The first part was demographic data of Monks. The second part was self-care of the monks in five dimensions, 53 questions, which are self-routine during one month, food habits, exercise, stress management, adaptation under doctor’s order, and seeking medical treatment behavior. Statistic to be used in this study was frequency, percentage, and standard deviation. The findings found that 95.3 percent of respondents were 50 years old and upper with co-morbid included Diabetes, Hypertension, Heart Disease and Dyslipidemia, and 4.7 percent with CKD. The average self-care behavior in overall was good level. Considering each aspect: the highest level was self-routine behavior during one month, second was seeking medical treatment, and the lowest level was food habits. There should have a campaign to offer a healthy food to the monks, develop or identify the way to promote the health of the monks, and raise the awareness in the care and management of monks' health in a holistic and sustainable manner.</p> Warunsiri Praneetham Prasert Sitthijirapat Kanchana Kiatkanont ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 163 180 The Effects of Task-Induced Involvement on EFL Vocabulary Learning <p>This study investigated the effect of initial vocabulary learning and retention by employing the involvement load hypothesis since the hypothesis consists of need, search, and evaluation which concern a motivational-cognitive construct resulted in vocabulary learning and retention. A number of 58 EFL learners were divided into two groups, Group A and Group B, respectively, to perform tasks. Group A did the task by building a sentence with a target word shown in the marginal gloss while group B constructed a sentence by searching the meaning on bilingual dictionary. The two sentence writing tasks with the target words were designed with different levels of involvement. The results of this study presented no significant difference between two tasks and it partially supported the involvement load hypothesis since it revealed that the task with low involvement gained more vocabulary knowledge than the task with high involvement and it affected on both initial vocabulary learning and retention.</p> Nathaya Un-udom ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 181 196 Consumers’ Choice and Decision towards Low Cost Airline in the Upper South provinces of Thailand <p>This article aimed to display the idea of examines the factors affecting the consumers’ choice and decision towards low-cost airlines in the Upper South provinces of Thailand. These routes are the focus of the article because of high competition and high service demands. The framework is based on synthesis of previous studies on consumer decisions toward airlines. This paper will discuss about factors influencing decision-making and their relationships to airline trends, using the Thai domestic market as an example. The secondary review will be illustrated factors to measure attitudes about pre-flight, in-flight and post-flight service and their effect on service quality perceptions and consumer behaviors in the future study.</p> Pornapaktra Sakdaar Jeerati Poon-Ead ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 197 212 Evaluation of Marxism <p>Historic movement is not only a fight for a certain group of ethic, but it also includes struggle for political ideologies, and the results could be a great victory and a severe failure. Marxism is a great example of the matter as Russian leaders such as Lenin, Stalin, and Khrushchev used it in their regimes. All of the mentioned ruled the region with ambitions meaning to establish themselves as supreme leaders of the state; however, their power could be restored at last.</p> Rungson Singhalert ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 213 215 Instruction for Authors Cho Prayom Journal, the Faculty of Humanities and Social Sciences, Rajabhat Maha Sarakham University <p>Cho Prayom Journal is an open access and peer-reviewed journal published semi-annually by the Faculty of humanities and social sciences, Rajabhat Maha Sarakham University. The submitted academic works must relate to review of literature and innovations in humanities and social sciences fields which are published in the form of academic articles, research articles, and book review and not be published in other sources. The summited works might be edited by the reviewer assigned by the editorial board. In order to maintain standard of the journal, the following instructions could be helpful to make references.</p> Editorial Board ##submission.copyrightStatement## 2018-12-29 2018-12-29 29 3 216 221