Chophayom Journal https://tci-thaijo.org/index.php/ejChophayom <p>วารสารช่อพะยอม เป็นวารสารในสาขาวิชามนุษยศาสตร์และสังคมศาสตร์ จัดทำโดยคณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏมหาสารคาม มีวัตถุประสงค์เพื่อตีพิมพ์เผยแพร่ผลงานทางวิชาการในสาขาวิชาสังคมวิทยา สาขาศิลปศาสตร์ และศึกษาศาสตร์ มีกำหนดตีพิมพ์เผยแพร่ปีละ 3 ฉบับ ฉบับที่ 1 เดือนมกราคม- พฤษภาคม ฉบับที่ 2 เดือนมิถุนายน - ตุลาคม ฉบับที่ 3 เดือนพฤศจิกายน - ธันวาคม</p> en-US chophayom.husoc@gmail.com (ผู้ช่วยศาสตราจารย์ ดร.รังสรรค์ สิงหเลิศ) chophayom.husoc@gmail.com (ดร.นิภาภรณ์ จงวุฒิเวศย์) Wed, 31 Oct 2018 00:00:00 +0700 OJS 3.1.0.1 http://blogs.law.harvard.edu/tech/rss 60 ปกใน https://tci-thaijo.org/index.php/ejChophayom/article/view/153061 <p>ปกใน</p> กองบรรณาธิการ กองบรรณาธิการ ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153061 Wed, 31 Oct 2018 00:00:00 +0700 กองบรรณาธิการ https://tci-thaijo.org/index.php/ejChophayom/article/view/153062 <p>กองบรรณาธิการ</p> กองบรรณาธิการ กองบรรณาธิการ ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153062 Wed, 31 Oct 2018 00:00:00 +0700 บทบรรณาธิการ https://tci-thaijo.org/index.php/ejChophayom/article/view/153063 <p>บทบรรณาธิการ</p> รังสรรค์ สิงหเลิศ ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153063 Wed, 31 Oct 2018 00:00:00 +0700 สารบัญ https://tci-thaijo.org/index.php/ejChophayom/article/view/153064 <p>สารบัญ</p> กองบรรณาธิการ กองบรรณาธิการ ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/153064 Wed, 31 Oct 2018 00:00:00 +0700 Factors associated with service quality perceived by the users of Udon Thani International Airport https://tci-thaijo.org/index.php/ejChophayom/article/view/126380 <p>This research aimed to 1. Identify the characteristics of the users of Udon Thani&nbsp;International Airport, 2. Explore the users’ satisfaction on service quality of Udon Thani&nbsp;International Airport and 3. Identify various factors associated with service quality perceived by&nbsp;the users of Udon Thani International Airport. The research used questionnaires to collect the&nbsp;quantitative data and overall of reliabilities were 0.91. The data was analyzed by descriptive&nbsp;statistics; frequency and percentage, mean, and standard deviation.&nbsp;The analysis revealed the following results;&nbsp;1. Most of the people in Udon Thani International Airport were males. The users were&nbsp;between 26-40 years old and they travelled for business purposes. Also, most of the users have<br>used this airport for at least 5 times.&nbsp;2. The users of Udon Thani International Airport identified their satisfaction on the&nbsp;airport perceive to have image of being international airport overall in maximum level.<br>3. The factors associated with the users’ service quality satisfaction were perceived to&nbsp;be based on the airport’s safety and security and tangibility of service provided to the users,&nbsp;whereas ground service staffs credibility and reliability was perceived to be the least factor&nbsp;contributing overall service quality of the airport.<br>The research concludes that the users’ may express their satisfaction on overall&nbsp;service quality at high level, however, it is also important to identify various factors associated&nbsp;with service quality perceived by the users which such information can be used to develop&nbsp;strategic guideline for the airport’s service improvement in the future.&nbsp;Keywords : perceived service quality, users’ satisfaction, Udon Thani International&nbsp;Airport</p> ชญาดา ชนาวุฒิกุลกิติ, ศิริวรรณ กวงเพ้ง, ลินจง โพชารี ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/126380 Wed, 31 Oct 2018 19:11:40 +0700 The Role of District Counsellors in Bangkok Metropolitan Administration https://tci-thaijo.org/index.php/ejChophayom/article/view/153009 <p>This research aims to study on the role of District Counsellors in Bangkok Metropolitan&nbsp;Administration and to study the role development to suit the needs of the community and people&nbsp;in Bangkok.&nbsp;The population in this study were eight district counsellors in Bangkok Metropolitan&nbsp;area, eight district administrators and district assistants and 4 stakeholder /community leaders.&nbsp;A structured interview was used to present the results of the research by descriptive analysis.<br>The findings found that the role of district counsellors in Bangkok Metropolitan&nbsp;Administration is to be the mentor to the authority. It is not a role to monitor power&nbsp;balance. The duty of the inspector is the duty of the members of the Bangkok Senate. Bangkok&nbsp;Metropolitan Administration consisted of: 1) solving the problems of the people in the area;&nbsp;2) coordinating with the people in the area; 3) coordinating with the government and the local&nbsp;government; 4) providing political counsel to the people in the district; 5) Promote the&nbsp;community in the area; 6) Promote the quality of life and well-being of people in the&nbsp;community. For the role development approach the district counsellors in Bangkok Metropolitan&nbsp;to suit the needs of the community and people in Bangkok are as follows : 1) The district&nbsp;Council has the power to issue regulations to the local government to the local. 2) Amendments&nbsp;to the regulations of the Bangkok Metropolitan Administration for the district council has the&nbsp;authority to sign. 3) Should increase the authority to allocate district development budgets.&nbsp;4) Should increase the budget of the county council more 5) Should develop the knowledge and&nbsp;ability for members of the district. 6) Should use the relationship between political parties.&nbsp;7) Should meet local people regularly and 8) To promote the authority of the members of the&nbsp;district council.&nbsp;Keywords : Role, District Counsellors Bangkok Metropolitan</p> สิทธิโชค คล้อยแสงอาทิตย์ ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153009 Wed, 31 Oct 2018 00:00:00 +0700 The Development of Historical Tourism Activity Model by Participation of Muang Wiang Sa Community https://tci-thaijo.org/index.php/ejChophayom/article/view/153016 <p>The objectives of this research were: 1) to study community context, general situations&nbsp;about historical tourism, and historical tourism resources of Muang Wiang Sa and 2) to examine&nbsp;the satisfaction with the tourist attractions and the satisfaction with the historical tourism&nbsp;activity. The target group was 40 participants collected by Purposive Sampling technique.&nbsp;The methods of this research were participatory action research (PAR) and quantitative research.<br>The percentage, mean, and standard deviation were used to analyze the data. The results&nbsp;revealed that&nbsp;1. Muang Wiang Sa has a simple society. The community has a strong tradition and&nbsp;culture both in the past and at present. It has inherited the culture from the ancestors up to the&nbsp;present. There is a way of life and local wisdom such as manohra, shaman, and ironwork. Muang&nbsp;Wiang Sa has valuable historical attractions with abundant natural resources and environment.&nbsp;2. The historical tourism activity with the participation of Muang Wiang Sa community&nbsp;comprised of three elements as following: 1) community context, historical tourism resources,&nbsp;environment, and attractive nature, 2) interpreter (junior tour guide) of Muang Wiang Sa&nbsp;community, and 3) organizing the historical tourism activity. A model of historical tourism&nbsp;activity was traveling along the historical route of Muang Wiang Sa community with the<br>interpreter (junior tour guide) to see the temple and the ancient city of Muang Wiang Sa. The&nbsp;assessment results of the satisfaction with the tourist attractions and the satisfaction with the&nbsp;historical tourism activity were at high levels (Mean = 3.81 and 3.93, respectively).&nbsp;Keywords : Tourism, Historical Tourism, Muang Wiang Sa, Model Development</p> ธัญญา กาศรุณ, ชุลีวรรณ ปราณีธรรม, จารีย์ พรหมณะ ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153016 Wed, 31 Oct 2018 00:00:00 +0700 Behavior on Food Security Management of Students Following the Royal Sufficiency Economy Philosophy: A Case Study at Suratthani Rajabhat University https://tci-thaijo.org/index.php/ejChophayom/article/view/153018 <p>The purposes of this research were (1) to study self-sufficiency economy practice of&nbsp;students from Suratthani Rajabhat University, (2) to study food security management behavior of&nbsp;students, and (3) to study factors related to self-sufficiency economy and factors related to food&nbsp;security management behavior of students.&nbsp;The population was 17,454 students from Suratthani Rajabhat University. The sample&nbsp;for this research was 391 students in Semester I, Academic Year 2016 collected by stratified&nbsp;sampling technique. Questionnaires were used for data collection. Frequency, percentage, mean,&nbsp;standard deviation, and Pearson’s product moment correlation were used to analyze the data.&nbsp;The results revealed that&nbsp;1) self-sufficiency economy practice of students was at good level with an average of&nbsp;3.62.&nbsp;2) behavior in food security management of students was at good level with an&nbsp;average of 3.55.&nbsp;3) self-sufficiency economy practice and food security management behavior were&nbsp;significantly positively correlated at .01 level.&nbsp;The results showed that age and education level had negative correlations with food safety&nbsp;management behavior of the students. Therefore, parents, teachers, and close relatives should&nbsp;take care of their children about food consumption and nutrition more closely. All sectors should&nbsp;publish and disseminate information and news about Sufficiency Economy Philosophy and way<br>of life in accordance with the sufficiency economy continuously in order to provide students and&nbsp;all people with the correct knowledge and understanding until they can apply the principles of&nbsp;sufficiency to practice and apply in their daily lives properly.&nbsp;Keywords : Behavior, Food Security, Self-sufficiency Economy</p> จารีย์ พรหมณะ, ชุลีวรรณ ปราณีธรรม, ภรณ์พักตรา ศักดา, จุฑารัตน์ เหล่าพราหมณ์ ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153018 Wed, 31 Oct 2018 00:00:00 +0700 Emotional Quotient of Certified Public Accountants (CPAs)in ASEAN Economic Community Era https://tci-thaijo.org/index.php/ejChophayom/article/view/117019 <p>The adaptation of emotional quotient of certified public accountants (CPAs) in ASEAN&nbsp;economic community erato confront new challenges. In past changing era, Thai societies were&nbsp;facing the problem changes which might stimulate organizations in both government and private&nbsp;sectors to find out guideline for developing the operation for survival. This made working in this&nbsp;situation was very difficult for achieving goals. This pressure might affect the employees by&nbsp;causing mental problem. It was mostly found that emotional problem was the condition which&nbsp;could be occurred with everyone. It sometimes, could not be avoided and affected on physical,&nbsp;mental, emotional, and social of human, especially for the auditor which was the profession&nbsp;requiring many skills, expertise, and knowledge in working such as appropriate communication<br>skill and emotional control skill that enabled effective working together with the continuous&nbsp;professional development. However, only knowledge, feeling of working under pressure, and&nbsp;lacking of readiness and creativity could not stimulate the employees to work with full&nbsp;performance. This made emotional quotient was very important for the auditor for the&nbsp;self-development in both physically and mentally together with creativity for working which&nbsp;could affect the success of employees for working in the free trade of ASEAN effectively in the&nbsp;future.&nbsp;The purpose of this paper is to current the organization as wholes. Therefore, the<br>content of the paper is covered in five issuesas follows(1) the role and importance of certified&nbsp;public accountants (CPAs) in ASEAN economic community era, (2) the concepts and theories&nbsp;concern to emotional quotient,(3) the component of emotional quotient, (4) the importance of&nbsp;emotional quotient of certified public accountants (CPAs) in ASEAN economic community era,&nbsp;and (5) techniques for developing in collaboration with others.&nbsp;Keywords : Emotional Quotient, Certified Public Accountants (CPAs), ASEAN Economic<br>Community</p> ปภาพิต ศรีสว่างวงศ์ ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/117019 Wed, 31 Oct 2018 20:33:57 +0700 Medical Names Construction in the Medical Text of Wat Srikerd,Muang District,ChiangmaiProvince https://tci-thaijo.org/index.php/ejChophayom/article/view/131029 <p>Medical Names Construction in the Medical Text of WatSrikerd, MuangDistrict,&nbsp;ChiangmaiProvince aimed to analyze structures and semantic constructionsof 235 medical names&nbsp;in WatSrikerd Medical Text, Muang District, ChiangmaiProvince.&nbsp;Findings showed that constructional names of the medical text consist of five types&nbsp;of structures; 1) two morphemes 2) three morphemes 3) four morphemes 4) five morphemes&nbsp;and 5) six morphemes. The medical names construction of three morphemes structure was found&nbsp;the most (111 names or 47.23 %), and the six morphemes structure was found the least&nbsp;(four names or 1.71 %). Two types of names constructions based on the kind of morphemes&nbsp;construction were found, 1) the construction of the same kind of free morphemes which found&nbsp;three subtypes such as noun - noun , noun - noun - noun , etc., 2) the construction of the different&nbsp;kind of free morphemes which found forty-five subtypes such as noun – verb , noun - verb&nbsp;- noun, etc. With regard to medical names construction of lexical meaning, the 226 medical names&nbsp;were the similar meaning as the meaning of the original morphemes and the nine medical names<br>were different meaning from the original morphemes. The findings reflected that medical names&nbsp;in the medical text of WatSrikerd, Muang District, Chiangmai Province, originated from the&nbsp;combining of atleast two free morphemes that mostly kept the semantic relation of each&nbsp;constituent morpheme.&nbsp;Keywords : Morpheme, Word Structure, Semantic relationship</p> เบญจรัตน์ บุญชู, สิงห์คำ รักป่า, จารุวรรณ เบญจาทิกุล ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/131029 Wed, 31 Oct 2018 20:50:23 +0700 Kinship Terms of Thai KohKongin The Kingdomof Cambodia https://tci-thaijo.org/index.php/ejChophayom/article/view/153021 <p>This research aimed to study the system of kinship terms and culture of Thai kohkong&nbsp;in The Kingdom of Cambodia. The research found that Thai KohKongis a Thai group who isliving&nbsp;in Koh Kong province, The Kingdom of Cambodia.They have language and culture as their Identity.&nbsp;They use kinship terms with 54 words. All of the kinship terms were categorized according&nbsp;to kinship structure with two types that single kinship terms 27 words and compound kinship<br>terms 27 words. There are elements of the classification system based on semantic 9 dimensions,&nbsp;namely, pacentage, gender, age, marriage, new marriage, husband or wifeand euphemism. The&nbsp;kinship terms of Thai Koh Kong reflected the multidimensional dimension of culture, namely,&nbsp;system of bloodlines, language usage and using kinship terms as pronouns and expressions. A&nbsp;study on kinship terms of Thai Koh Kong can be understood their language and culture as well.&nbsp;Keywords : Kinship, Thai Koh Kong, Semantic elements, Language and Culture</p> Eng Tola, บัญญัติ สาลี ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153021 Wed, 31 Oct 2018 00:00:00 +0700 Tones of Tai Wat, Ban Fukfan and Tai Wat, Ban Huoyyong,Et District, Houaphanh Province, Laos PDR https://tci-thaijo.org/index.php/ejChophayom/article/view/132915 <p>This article aims to study tones of Tai Wat, Ban Fukfan and Tia Wat, Ban Huoyyong, Et&nbsp;District, Houaphanh Province, Laos. The study shows that&nbsp;Tai Wat living in Ban Fukfan has 6 tones, namely, 1. Midlow-rising 2. mid-level&nbsp;3. Midhigh-rising 4. mid-falling 5. Midhigh-level 6. Midlow-rising, and there are fivetones of Tai Wat in&nbsp;Ban Huoyyong, namely, 1. Midlow-rising 2. mid-level 3. Midlow-rising 4. Midhigh-level 5. mid-high.<br>There are tonal mergers and splits of Tai Wat, Ban Fukfan and Tia Wat, Ban Huoyyong&nbsp;–Tai Wat, Ban Fukfan has tonal splits in A1-234 and BCDLDS123-4;and tonal mergers in A234=B123,<br>C123=DS4,andC4=DL,DS123.However, Tai Wat, Ban Huoyyong has tonal splits in A1-234 B,DS1234<br>and C123-4;and tonal mergers in A234=B1234=C123 and DL123=DS1234.&nbsp;Keywords : Tai Dam, Tai Tones, Tai Wat, Wat District</p> ศศิธร อ่อนเหลา ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/132915 Wed, 31 Oct 2018 21:09:53 +0700 The Implementation of Multimedia Innovations to Solving Akha Primary School Students’ Linguistics-Based Thai Pronouncing Problems in Chiangrai Province https://tci-thaijo.org/index.php/ejChophayom/article/view/153023 <p>The purposes of this article aimed to analyze and classify the Akha primary school&nbsp;students’ most occurring Thai pronouncing problems in Chiangrai Province, as well as to construct&nbsp;and figure out the effectiveness of multimedia innovations obtained from the implementation of&nbsp;multimedia innovations to solving the Akha primary school students’ linguistics-based Thai&nbsp;pronouncing problems in Chiangrai Province. In the academic year 2015, 125 Akha primary&nbsp;school students studying from the 1st to 3rd primary education levels were all used as the&nbsp;population of this study, including 75 male and 50 female Akha primary school students;&nbsp;moreover, the samples divided into two major groups: 1) 125 Akha primary school students&nbsp;studying from the 1st to 3rd primary education levels were all carried out for investigating their&nbsp;Thai pronouncing problems found in the academic year 2015, and 2) 48 Akha primary school&nbsp;students studying from the 1st to 3rd primary education levels at Therdthai School, Therdthai&nbsp;Sub-district, Mae FahLuang District, Chiangrai Province were all testified for the implementation&nbsp;of multimedia innovations to solving the linguistics-based Thai pronouncing problems. The&nbsp;research tools drawn for this study included 1) a picture-taken pronunciation test and a listening&nbsp;comprehension test with 10 doubled-question items, and 2) three multimedia innovation-designed&nbsp;chapters with eight sub-topics, eight lesson plans, and a three-multiple choice-based student’s&nbsp;learning achievement test with 60 question items used for their pretest, while-implementation,&nbsp;and posttest. Also, the data were statistically analyzed using percentage, mean, frequency&nbsp;distribution, and t-test. The research findings were detailed as follows.&nbsp;1) In analyzing and classifying the Akha primary school students’ most occurring Thai&nbsp;pronouncing problems found in Chiangrai province, it showed that /s/,/r/,and /l/ were mostly&nbsp;mispronounced in Thai initial consonants, meanwhile /m/,/n/,/d/,/<img title="\eta" src="https://latex.codecogs.com/gif.latex?\eta">/,/w/,/j/,/p/,/t/,/k/,/y/,/b/ and /b/&nbsp;were mostly mispronounced in Thai final consonants. In terms of Thai consonant clusters found&nbsp;/r/,/l/ and&nbsp;/w/&nbsp;it was stated that /pr/,/pl/,/phr/,/phl/,/kr/,/kl/,/kw/,/khr/,/khl/,/khw/, and&nbsp;/tr/&nbsp;were all mispronounced whereas /u/,/uu/,/i/,/ii/,/ao/ and /o/ were all mispronounced in Thai&nbsp;vowels. In Thai diphthongs /e/,/wa/,/e/,/ia/,/ua/,/o/ and /w/ were mostly mispronounced, and /t5/ was mostly mispronounced in the raising tone. In addition to the Akha primary school&nbsp;students’ Thai pronouncing problems occurred in their listening comprehension, it was stated&nbsp;that /r/ was mostly encountered in terms of mono Thai consonants; otherwise, /khw,phr/&nbsp;were mostly encountered in terms of Thai consonant clusters. In Thai final consonants, both /t,<img title="\eta" src="https://latex.codecogs.com/gif.latex?\eta">/&nbsp;were mostly encountered, meanwhile /i,i:/&nbsp;was mostly encountered in terms of Thai&nbsp;vowels. Also, /t1/,/t2/,/t3/,/t4/,/t5/&nbsp;were mostly encountered in their raising tone, and&nbsp;2) In constructing and figuring out the effectiveness of multimedia innovations, it showed&nbsp;that the constructed multimedia innovations with its scores of 82.92/80.83, according to the&nbsp;testified hypothesis, were higher than that of their stipulated criteria of 80/80.&nbsp;Keywords : Akha Primary School Student, Multimedia Innovations, Thai Pronouncing&nbsp;Problems, &amp;ChiangraiProvince</p> โชคฑีรภัคญ์ ธนเศรษฐวัฒนา, จารุวรรณ เบญจาทิกุล, สมเกียรติ รักษ์มณี, พรสวรรค์ สุวรรณธาดา ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153023 Wed, 31 Oct 2018 00:00:00 +0700 Difficulties Faced by Students Learning in the 153107 Chinese for Aviation Services 4 Course at ValayaAlongkornRajabhat University under Royal Patronage https://tci-thaijo.org/index.php/ejChophayom/article/view/123886 <p>The purposes of the current study were to study and compare difficulties faced by&nbsp;students learning in the 153107 Chinese for Aviation Services 4 Course at ValayaAlongkornRajabhat&nbsp;University under Royal Patronage. The samples were 125 students enrolling to the subject. The&nbsp;research instrument was a set of questionnaire designed in 5 Likert Scale. The statistics used in&nbsp;data analysis and hypothesis test werePercentage, Mean Score, Standard Deviation, t-test&nbsp;(Independent Samples),and F-test (One-way ANOVA).&nbsp;The results of the study were as follow.&nbsp;1. The overall difficulties of students enrolling in the 153107 Chinese for Aviation<br>Services 4 Course was found at low level. Considering the minor aspects of difficulties, 2 aspects&nbsp;including student, role and uses of learning media were found at average level while 4 aspects&nbsp;including assessment, teacher role, curriculum analysis and learning texts, and characteristics of&nbsp;Chinese teachers were found at low level with a hierarchical order.&nbsp;2. There was no significant difference between the students enrolling in the 153107&nbsp;Chinese for Aviation Services 4 Course with different genders. Likewise, significant difference was<br>not found between the students with different GPA level.&nbsp;Keywords : Chinese learning difficulties, Chinese for Aviation Services 4 Course,&nbsp;ValayaAlongkornRajabhat University under Royal Patronage</p> Tiansong Wang ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/123886 Wed, 31 Oct 2018 22:56:08 +0700 Thai Local Wisdom Medicinal Treatment Formulation of Cancer or Mae Heung Appearing on Medicinal E-san Palm Leaves Scriptures https://tci-thaijo.org/index.php/ejChophayom/article/view/153032 <p>This study was investigated Thai Local Wisdom Medicinal treatment formulation for&nbsp;Cancer or Mae Heung appearing on Medicinal E-san Palm Leaves Scriptures . Data was derived&nbsp;from : (1) 28 sections of officially translated from Thai Tham E-SAN Language to Thai modern&nbsp;language. (2) 6 interviews of Esan local herbalists.(3) 13 interviews of well regarded E-san local&nbsp;folk herbalists with high experiences in Mae Heung or cancer diseases remedies. (4) Focus group<br>interviewing from 13 interviews of well regarded E-san local folk herbalists with high experiences&nbsp;in Mae Heung or cancer diseases remedies.&nbsp;The results found that medicinal palm leaf scriptures contained pharmaceutical care&nbsp;knowledge in order to treat cancer diseases for 33 types using 194 medicinal formulations.<br>The formulations consisted of herbal active ingredients such as Yahua(named Khaoyen Nuae) ,&nbsp;Khaoyen Tai, Tak wong (Kampaeng Kao Cheun) , Takai, Molasses, and salin. All ingredients had&nbsp;various types of cancer treatment indications. The adjuvant also consisted of stimulation of&nbsp;flavoring agents .&nbsp;Palm Leaf scripture normally mentioned herbal products, animal products and&nbsp;mineral products which some were certain and some were uncertain. Previously herbalists had&nbsp;knowledge of selecting the suitable medicines in order to use the right formula effectively. The&nbsp;composition of formulae required specific scientific techniques which are combined with the&nbsp;traditional beliefs including Buddhism norms and E-san culture. The collection of all herbals can&nbsp;yield strong medicinal formula which can empower the patients. Folk Herbalists can&nbsp;prescribe effective medicinal compositions. The medicinal Palm Leaf Scriptures can provide&nbsp;pharmaceutical data efficiently including herbal , animal and mineral medicine which can yield&nbsp;curing for Mae Heung or other cancer diseases.<br>Key words : Thai Local Wisdom Medicinal, Mae Heung or cancer, Pharmacy,&nbsp;Medicinal Palm Leaf Scripture.</p> เชษฐา จักรไชย, กฤษฎา ศรีธรรมา, นัยนา ประทุมรัตน์, ศรินทร์ ทองธรรมชาติ, อรนุช วงศ์วัฒนาเสถียร ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153032 Wed, 31 Oct 2018 00:00:00 +0700 Factors Influence the Policy Implementation of the Promotion of People Participation in Buriram Police Station, Buriram Province https://tci-thaijo.org/index.php/ejChophayom/article/view/127826 <p>The purposes of this research were to study factors influence the policy implementation&nbsp;including the suggestions to improve and develop the policy implementation Model of People&nbsp;Participation in Buriram police station,Buriram province. The research was divided into two phases.&nbsp;Phase 1 was the study of factors influence the policy implementation. The samples were 400&nbsp;people of Buriramthrough Taro Yamane formula. The instrument used in the research were a five&nbsp;rating scale questionnaire. The statistics used were frequency, percentage, mean, standard&nbsp;deviation. The statistic applied for hypothesis testing is Pearson’ scoefficient relation with the&nbsp;statistic significant at .05 level and multiple regression by stepwise method. Phase 2 was the&nbsp;study of constructing a model for the development of the People Participation in Buriram.<br>The target group comprised 18 experts, academics, and concerned people, obtained through&nbsp;purposive sampling. A questionnaire was the interview guidequestions form.The data analysis and&nbsp;result explanation is used for qualitative research. The results of the research were as follows:&nbsp;1. The factors positively related with the Policy Implementation of the Promotion of&nbsp;People Participation in Buriram police station, Buriram province at significant level of .01 were a&nbsp;morale, the objective and standard of policy,politicaland function forming and job assignment.&nbsp;2. There were five factors inserted in the formula and all were positive relation. The&nbsp;objective and standard of policy (x1), function forming and job assignment (x2), political (x6), policy<br>resources (x3) and leadership and cooperation (x4). The prediction could be made up to 63.90&nbsp;percent as shown in the equation Y = .965 + .298X1 + .292X2 + .278 X6+ .150X3 + .070X4&nbsp;3. The results of OFPPL,the validating of Factors Influence the Policy Implementation&nbsp;of the Promotion of People Participation in Buriram police station, Buriram province, showed&nbsp;that the Policy Implementation of the Promotion of People Participation in Buriram police&nbsp;stationmodel was appropriate and feasible for implementation and all the model components&nbsp;were the same of the experts’ opinions.&nbsp;Keywords : Policy Implementation, police station, Promotion People Participation</p> สมพร จันทร์เจ้า, วัชรินทร์ สุทธิศัย, สิทธิพรร์ สุนทร ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/127826 Thu, 01 Nov 2018 00:04:18 +0700 English Learning Styles of Students in Listening and Speaking Course (1102003) RajabhatMahaSarakham University https://tci-thaijo.org/index.php/ejChophayom/article/view/124610 <p>The current study aimed to investigate learning styles of students enrolling in Listening&nbsp;and Speaking courses atRajabhatMahaSarakham University. Six learning styles including visual&nbsp;learning style (VLS), auditory learning styles (ALS), tactile learning style (TLS), kinesthetic&nbsp;Learning Style (KLS), individual learning style (ILS), and group learning style (GLS) were taken into&nbsp;consideration. Selected by cluster random sampling, the population were 257 students enrolling&nbsp;in two courses of 1102003 and 3021207 Listening and Speaking. The students were majoring in&nbsp;English, Business English, and Joint-degree English program. The instrument was a set of&nbsp;questionnaire designed in 5 Likert Scales. The statistics used in data analysis were percentage,&nbsp;mean score, standard deviation, t-test (Independent Samples), andF-test (One-way ANOVA). The<br>results of the study were as follows.&nbsp;The top three used learning styles among the students were group learning style&nbsp;(<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}">= 3.63), Auditory learning style (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}">= 3.54), and kinesthetic learning style (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}">= 3.45) respectively.<br>Keywords : English learning styles, Listening and Speaking Courses</p> ชูชีพ บัวขาว ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/124610 Wed, 31 Oct 2018 23:44:10 +0700 Conceptual Development of Knowledge Management for Personal Competency Enhancement in Naval Public Words Department of Royal Thai Navy https://tci-thaijo.org/index.php/ejChophayom/article/view/139434 <p>The article aims to deliver the guideline for conceptual development of Knowledge&nbsp;Management for Personal Competency Enhancement in Naval Public Words Department of&nbsp;Royal Thai Navy. The content covers the scope and meaning of the concept of Knowledge&nbsp;Management in Naval Public Words Department of Royal Thai Navy, Strategic Knowledge&nbsp;Management Plan of Naval Public Words Department of Royal Thai Navy, 2016 - 2019. Vision of&nbsp;Knowledge Management in Naval Public Words Department of Royal Thai Navy, Development of&nbsp;knowledge management concepts, Sources and Definitions of knowledge management. This is a&nbsp;review of literature related to this article. The author has reviewed the literatureof Thai and&nbsp;foreign scholars. It led to the development of a conceptual framework for education.By&nbsp;synthesizing the variables in accordance with the context, the Naval Public Words Department&nbsp;of Royal Thai Navy to develop a conceptual framework. A case study of Knowledge Management&nbsp;for Personal CompetencyEnhancement in Naval Public Words Department Royal Thai Navy from&nbsp;theory to practice effectively.&nbsp;Keywords : Knowledge Management, Personal CompetencyEnhancement</p> ก้องเกียรติ ลึกนุช, บัณฑิต พิริยาสัยสันติ, พลศักดิ์ จิรไกรศิริ, สมเจตน์ พันธุโฆษิต ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/139434 Thu, 01 Nov 2018 00:18:11 +0700 A Model for Development of Prevention and Controlling Effectiveness of Dengue Haemorrhagic Fever of Village Health Volunteer Leader in Yasothon Province. https://tci-thaijo.org/index.php/ejChophayom/article/view/153041 <p>This research aimed to (1) study factors affecting the effectiveness of prevention and&nbsp;controlling of dengue haemorrhagic fever of village health volunteerleader in Yasothon Province, (2)&nbsp;formulate adevelopment model of prevention and controlling of dengue haemorrhagic fever of&nbsp;village health volunteerleader in YasothonProvince,and(3) implement and evaluate the&nbsp;effectiveness of developed model of prevention and controlling of dengue haemorrhagic fever&nbsp;of village health volunteerleader in YasothonProvince. The research procedures were divided into&nbsp;threestages.&nbsp;The first stage was a quantitative research, the researcher investigated factors which&nbsp;affected the effectiveness of prevention and controlling of dengue haemorrhagic fever of village&nbsp;health volunteerleader by formulating a model of effectiveness of prevention and controlling as&nbsp;an outcome variable. Two hundred and seventy six subjects (276) of village health&nbsp;volunteersleader involved in this study were recruited using a rational ratio of each districtfrom&nbsp;nine districts in Yasothon Province. The required data were collected using the questionnaire&nbsp;and data analysis was performed using computer programs. Statistics used for hypothesis testing&nbsp;included Structural Equation Model: SEM by LISREL. Pearson correlation and path analysis were&nbsp;used for analysis of correlations between factors affecting the effectiveness of prevention and&nbsp;controlling of dengue haemorrhagic fever of village health volunteerleader, using a level of&nbsp;statistical significant at .05.&nbsp;In the second stage, the researcher constructed the development model the&nbsp;effectiveness of prevention and controlling of dengue haemorrhagic fever of village health&nbsp;volunteerleaderinYasothonProvince by using the study result from the first stage. Twenty involved&nbsp;people were participated in the workshop to co-operatively criticized and evaluated the&nbsp;effectiveness of the formulated model by using focus groups, brain storming and presentation to&nbsp;achieve the conclusions and recommendations for improving the effectiveness of the developed&nbsp;model.&nbsp;In the third stage, the researcher implemented the model. The model was evaluated&nbsp;by 28 subjects and 30 control group in order to compare the effectiveness between two groups.&nbsp;The major findings revealed the followings:&nbsp;1. The developed causal factors showed harmony with the empirical data. Four causal&nbsp;factors effects on the effectiveness of prevention and controlling of dengue haemorrhagic fever&nbsp;of village health volunteer leader in YasothonProvincewere found in high to low ranking including:&nbsp;team working (0.15) participation(0.12), role perception (0.10) and leadership (0.03).&nbsp;2. The development model of the effectiveness of prevention and controlling of<br>dengue haemorrhagic fever of village health volunteerleader in YasothonProvinceconsisted of&nbsp;nine activities : team working, life position,mysterious pictures,top-eggs, role and duty, role&nbsp;playing,seek for leadershipand mentors activity.&nbsp;3. The evaluation results showed higher effectiveness of prevention and controlling&nbsp;of dengue haemorrhagic fever of village health volunteerleader in Yasothon Province as a whole&nbsp;and in twoaspects: more effectiveness than before implementation of model. Breteau Index&nbsp;(B.I.) value and a numberof patient withdenguehaemorrhagic Fever were decreased at the .05&nbsp;level of statistical significance.&nbsp;Keywords : Development model, Effectiveness, Village health volunteer leader</p> ศักดา ผาจำปา, รังสรรค์ สิงหเลิศ, ณรงค์ฤทธิ์ โสภา ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153041 Wed, 31 Oct 2018 00:00:00 +0700 The Politicians Interference in Police Organization : A Case Study of Roi Et Provincial Police https://tci-thaijo.org/index.php/ejChophayom/article/view/120183 <p>This study aimed to 1) investigate the politician’s interventions within Thai police&nbsp;organization; 2) explore the useful guidance and suggestions to terminate those politician’s&nbsp;interventions, the staff promotion, staff transference and appointment, and the case consideration&nbsp;for a case study at Roi-Et Provincial Police Station.<br>The research methodology was based on an integration between Qualitative Research&nbsp;and Qualitative Research. Practically, the quantitative data was collected from the sample group&nbsp;of the police officers from 33 provincial police stations in Roi-Et province including 54&nbsp;commissioned officers and 290 non-commissioned officers that were selected by proportional&nbsp;random sampling. Besides, the qualitative data was gained from the police officers from 33&nbsp;provincial police stations as the key informants directly involved in this study consisting of 66&nbsp;officers in both commissioned and non-commissioned ranks that were selected by purposive<br>sampling. The research instruments for data collection were the questionnaire and structured&nbsp;interview form while the statistics for data analysis was used to find the mean, percentage,&nbsp;standard deviation, as well as content analysis.&nbsp;The findings indicated that 1) the participant’s overall attitude on the politician’<br>intervention within the police organization was rated at an immediate level; namely, the&nbsp;intervention on the case consideration, the staff transference and appointment, and the staff&nbsp;promotion was high, immediate, and low, respectively. In this regard, the officers with different&nbsp;positions agreed that the politician’s intervention on the police organization was different with&nbsp;statistical significance of .05; 2) In terms of guidance and suggestions, the commanders should&nbsp;take personal work performance as the first priority to promote the officers and increase their&nbsp;salary; to transfer or appoint the officers, the commander should strictly follow the fair&nbsp;consideration framework; and the officer’s case consideration should be closely watched and&nbsp;directed by their straight commanders rank by rank.&nbsp;Keywords : intervention, police organization, politician</p> ฉัตรชัย ลาพานิชย์, อลงกรณ์ อรรคแสง, ศุภสวัสดิ์ ชัชวาลย์ ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/120183 Thu, 01 Nov 2018 00:59:43 +0700 Development model based on good governance principles of government officials in the Department of Audit, Ministry of Finance, Lao People's Democratic Republic https://tci-thaijo.org/index.php/ejChophayom/article/view/153043 <p>The purposes of the current study were 1) to investigate factors affecting good&nbsp;governance development of government personnel working Supervision division, the Ministry of&nbsp;Finance, Lao PDR, 2) to develop a developing model of good governance for government&nbsp;personnel working in Supervision Department, the Ministry of Finance, Lao PDR, and 3) to implement&nbsp;the developed plan into the target area. The study was divided into 3 phases.&nbsp;The results of the study were revealed as follow.&nbsp;1. Phase 1 aimed to investigate factors affecting good governance development of&nbsp;government personnel working Supervision division, the Ministry of Finance, Lao PDR. The data&nbsp;were collected from 400 samples with the stratified random sampling method. The hypothesis<br>was proved by the structural equation model (SEM) using LIREL and Person’s Correlation in data&nbsp;analysis. The instrument was a set of questionnaire, The result as follows.&nbsp;Study showed that the causal relationship model was related to empirical data.&nbsp;The casual factor included individual factor including 1) self-disciplinary; family factors including&nbsp;1) family status and 2) economic status of the family; social factors including 1) media imitation.&nbsp;The casual factors directly affected the variables included the family factor with the coefficient&nbsp;of 0.43, and the indirect positive effect of family factors was at the coefficient level of .001. In&nbsp;addition, the overall positive effect of the family factor was found at the coefficient level of 0.41 which affected the development of good governance of the government personnel in the&nbsp;Supervision department.&nbsp;2. The result of the development of a developing model of good governance for&nbsp;government personnel working in Supervision Department, the Ministry of Finance, Lao PDR from&nbsp;the target group of 20 experts, scholars, and accomplices selected by the purposive random&nbsp;sampling method using the result of the phase 1 as the model of the development in a focus&nbsp;group conference indicated 7 activities in the model including activities related to relationship&nbsp;development, spending planning, value of money, time spending planning, search of role model,&nbsp;spending for the greatest value, and morality of supervision. The result of the study was reviewed&nbsp;and brought about to the study in phase 3. 3. The result of the implementation and evaluation of the developed model in the&nbsp;target area having 40 government personnel in Supervision department, the Ministry of Finance,&nbsp;Vientiane as the participants selected by the purposive random sampling and providing the&nbsp;questionnaire data which were analyzed by a computer program calculating the Repeated&nbsp;Measure Multivariate Analysis of Variance: MANOVA found that the performances of the participants&nbsp;before and after the implementation of the developed model were significantly different at the&nbsp;statistical level of .05. It could be implied that actions in the developing model of good&nbsp;governance for government personnel working in Supervision Department resulted in more good&nbsp;governances of the personnel. It could also be implied that the personnel performed less&nbsp;corruptions, knew how to save, and used resources at the greatest value which was appropriate&nbsp;to their economic status.<br>Keywords : Good governance, Civil Servants</p> วีละไพ อุบลปะเสิด, แดนวิชัย สายรักษา, ชาตรี ศิริสวัสดิ์ ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153043 Wed, 31 Oct 2018 00:00:00 +0700 The Services for Land Registration and Juristic Act of the Department of Natural Resources and Environment in Salawan Province, Lao People’s Democratic Republic. https://tci-thaijo.org/index.php/ejChophayom/article/view/153045 <p>The objectives of the research were to studythe satisfaction of the customers with the&nbsp;services for land registration and juristic act of the Department of Natural Resources and&nbsp;Environment in Salawan Province, Lao People’s Democratic Republic, and to compare the&nbsp;satisfaction of the customers with the servicesforland registration and juristic act of the Department&nbsp;of Natural Resources and Environment regarding gender, age, educational background and<br>occupation of the customers. The data were collected by questionnaires from two hundred and&nbsp;fifty three customers who asked for the services forland registration and juristic act of the&nbsp;Department of Natural Resources and Environment in Salawan Province in 2017. W.G.cochran&nbsp;formula was used to calculate the sample size and the samples were selected by simple random&nbsp;sampling. The statistics used were the percentage, frequency, mean and standard deviation.<br>T-test and One Way ANOVA were employed for the study. The research results showed that the&nbsp;average performance efficiency in the services forland registration and juristic act of the Department&nbsp;of Natural Resources and Environment in Salawan Province was at a high level.The four&nbsp;high rated items of the servicewere public relations, information environment work place, and&nbsp;service officerrespectively. The findings indicated that the opinion of the customers toward four&nbsp;services for land registration and juristic act of the Department of Natural Resources and Environment&nbsp;in Salawan Province regarding the different genders, and occupations was not significantly&nbsp;different at the .05 level. Whereas, the opinion of the customers toward four services for land&nbsp;registration and juristic act of the Department of Natural Resources and Environment regarding&nbsp;the different ages and educational backgrounds was significantly different at the .05 level.&nbsp;Keywords : Services, Land Registration and Juristic Act, the Department of Natural&nbsp;Resources and Environment, Salawan Province</p> มีกร อินทะประเสิด, ณรงค์ฤทธิ์ โสภา, พูนศักดิ์ ศิริโสม ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153045 Wed, 31 Oct 2018 00:00:00 +0700 Factors Affecting the Performance Efficiency of Personnel of the Government Property Division in the Central Provinces, Lao Peoples’ Democratic Republic https://tci-thaijo.org/index.php/ejChophayom/article/view/153046 <p>The objectives of the research were 1) to investigate personal data of the personnel&nbsp;of the Government Property Division in the Central Provinces, Lao Peoples’ Democratic Republic,&nbsp;2) to survey the opinions of the personnel toward the performance efficiency, and 3) to analyze&nbsp;the factors affecting performance efficiency of the government property division personnel. The&nbsp;sample subjects of the study were seventy six personnel of the Government Property Division<br>consisting of thirteen personnel from Boli Khamsay Province, twenty two personnel from&nbsp;Khammuan Province and forty one personnel from Suwanakhet Province. They were selected by&nbsp;stratified random sampling and simple random sampling. The data were collected from seventy&nbsp;&nbsp;six participants of the Government Property Division by a questionnaire. The descriptive statistics&nbsp;used were the percentage, mean and standard deviation. Multiple regression analysis was&nbsp;employed for the study. The research findings showed that most of the respondents were&nbsp;females (65.80%), they were 31-40 years old (28.90%). Most of them got married (61.90%). They&nbsp;mostly got bachelor degree education or equivalence (64.50%). Most of the participants were&nbsp;government officers (74.70). They mostly got 20,000 baht or less a month (98.70%), and most of&nbsp;them had ten-year or and more-work experience (42.10%). The five factors: emotional intelligence,&nbsp;role conception, knowledge and skills, organizational citizenship and team work skills affected&nbsp;the work performance significantly at the .01 level. The values of the correlation coefficient were&nbsp;3.270, 2.403, 1.951, 1.916, and 1.690.&nbsp;Keywords : Performance Efficiency, Government Property Division, Central Provinces, Lao Peoples’ Democratic Republic</p> ฟองสมุด เข็มมาลา, ณรงค์ฤทธิ์ โสภา, ภณิตา สุนทรไชย ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/153046 Wed, 31 Oct 2018 00:00:00 +0700 Developing a Supplementary Book on Basic Russian Language for Students of International School of Tourism, Suratthani Rajabhat University https://tci-thaijo.org/index.php/ejChophayom/article/view/153049 <p>The purpose of this Research is 1) To make the improvement of the Basic Russian&nbsp;Grammar Instruction Materials in order to be efficiency base on the Criteria 80/80 2) To make the&nbsp;comparison between the Pretest and Posttest of academic achievement for International School&nbsp;of Tourism student, Suratthani Rajabhat University 3) To study the student’s Satisfaction toward&nbsp;the Instruction Materials of the Basic Russian Grammar for International School of Tourism student,<br>Suratthani Rajabhat University. This research is mainly focusing on International School of Tourism&nbsp;student who is register to participate of the Basic Russian Grammar Instruction Module which&nbsp;refer to purpose simple for 20 students.&nbsp;The Materials of this study are consisted of 1) Document Materials of the Basic Russian&nbsp;Grammar Instruction 2) Test Materials for Pretest and Posttest, using E1/E2 based on criteria of&nbsp;Chaiyoung Promvong 3) Questionnaire paper of this Instruction Material, using the satisfaction&nbsp;scale based on Likert’s 5 – level rating scale.&nbsp;The Research result indicate that 1) The Efficiency of the Basic Russian Grammar Instruction&nbsp;Material is efficient according to the Criteria which proven of 80/80 result. 2) The Posttest&nbsp;result of student who participate the Basic Russian Grammar Instruction Module is acquire the&nbsp;higher score in comparison to the Pretest result. 3) The Satisfaction result of the student toward<br>the Module Instruction Materials is overall achieve very satisfied level which average mean score&nbsp;is equivalents to 4.64 and (S.D.) is equivalents to 0.57).<br>Keywords : The Instructional Materials, Satisfactions, Basic Russian Grammar</p> มัณฑน์นันท์ ขุนฤทธิ์ ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153049 Wed, 31 Oct 2018 00:00:00 +0700 A Model Development for Promotion Trade and Investment in Vangtao-Phonethong Speciel Economic Zone Champasak Province, Lao PDR https://tci-thaijo.org/index.php/ejChophayom/article/view/153050 <p>The research title “A Developmental Model of Trade and Investment Promotion in&nbsp;Vangtao-Phonethong Special Economic Zone, Champasak Province, Lao People’s Democratic&nbsp;Republic” was a qualitative methodology. Phase 1: it aimed to study causal factors affecting the&nbsp;trade and investment promotion in Vangtao-Phonethong special economic zone, Champasak&nbsp;province, Lao People’s Democratic Republic. An archival, an inquiry, an interview were used to<br>collect data, including the case studies of Sawan-Seno special economic zone and the Pakse-Japan SME special economic zone of an industrial estate. Phase 2: the developmental model&nbsp;was created a draft and was criticized by specialists on a focus group method. Phase 3: the developmental&nbsp;model draft was evaluated and confirmed its efficiency by the specialists’ comments.&nbsp;The findings were as the following:&nbsp;1. Casual factors affecting the trade and investment promotion in Vangtao-Phonethong&nbsp;special economic zone, Champasak province, Lao People’s Democratic Republic consisted of 11&nbsp;factors of government’s policies, related acts, government’s management systems, a public utility&nbsp;system, leading, investment incentives, an environment inside, officers’ readiness, capabilities&nbsp;in an investment persuasion, technological systems, as well as sources of raw materials and&nbsp;marketing mechanisms.&nbsp;2. A developmental model of a trade and investment promotion in Vangtao-Phonethong&nbsp;special economic zone, Champasak province, Lao People’s Democratic Republic was&nbsp;systems and mechanisms of a tax deduction policy, a high - energy electricity plant, an investment&nbsp;service center, a management system, an investment promotion acts, officers’ work competencies,&nbsp;management empowerment, transport routes, a master plan, a public private partnership on&nbsp;public utilities, concession lease and tax exemption for foreign investors, an investment advertisements&nbsp;and public relations, logistic system development, zoning areas, a study of effects, facility&nbsp;provides, officers’ welfare and progress, landscape and infrastructure development, an information&nbsp;technology, modern engine uses, and a marketing system.&nbsp;3. The possibility of the developmental model as a whole and in 9 systems and mechanisms&nbsp;were at the high level, while government’s policies and their management were at the&nbsp;highest level.&nbsp;Keywords : A developmental model, trade and investment promotion, a special economic&nbsp;zone, Lao People’s Democratic Republic</p> บุนยง สูนทอน, ชาตรี ศิริสวัสดิ์, แดนวิชัย สายรักษา ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153050 Wed, 31 Oct 2018 00:00:00 +0700 Awareness and Air Travel Behavior of Thai Passengers for Global Warming Alleviation in the Airline Industry https://tci-thaijo.org/index.php/ejChophayom/article/view/146240 <p>The objectives of this research were: 1) to survey the opinion of Thai passengers on&nbsp;the impact of global warming and global warming alleviation on air travel, 2) to study awareness&nbsp;of Thai passengers toward global warming, and 3) to study behavior of Thai passengers on air&nbsp;travel behavior for global warming alleviation. The research population was 38,299,757 Thai passengers&nbsp;who used Don Mueang International Airport. The sample for quantitative data collection&nbsp;was 400 Thai passengers and for quantitative data collection was 27 Thai passengers selected by&nbsp;purposive sampling technique. The data collection tools were the questionnaires and semi-structured&nbsp;interviews. Quantitative data analysis used frequency, percentage, mean, standard deviation,&nbsp;t-test, One-Way-ANOVA, and Pearson’s product moment correlation coefficient. Content Analysis&nbsp;was used to analyze the qualitative data. The results revealed that: 1) impact of global warming&nbsp;causes more hot weather, climate variability, season change, disaster, and natural disasters. For<br>the global warming alleviation which passengers had a positive opinion that they can help reduce&nbsp;global warming and the impact on environment from air travel, 2) awareness on global warming&nbsp;of Thai passengers was at good level ( <img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}">= 4.51, S.D. = 0.43), and 3) Thai passengers had behavior&nbsp;in air travel to reduce global warming on a moderate level ( <img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}">= 3.50, S.D. = 0.78). Furthermore,&nbsp;airlines and related agencies need to accelerate passengers’ knowledge on global warming alleviation&nbsp;in the airline industry, raise their awareness of global warming, and encourage passengers&nbsp;to change their travel behavior in a positive way.&nbsp;Keywords : awareness, behavior, air travel, global warming</p> ชุลีวรรณ ปราณีธรรม ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/146240 Thu, 01 Nov 2018 02:19:15 +0700 A Waste Management Model for Phu Phra Bat Historical Park Area, Udon Thani Province. https://tci-thaijo.org/index.php/ejChophayom/article/view/153051 <p>The current study aimed 1) to investigate factors affecting waste management in Phu Phra Bat Historical Park area, Undon Thani Province, 2) to develop a waste management model&nbsp;for Phu Phra Bat Historical Park area, Undon Thani Province, and 3) to investigate the effectiveness&nbsp;of the model applied to the area. The study was separated into 3 phrases as follow.&nbsp;Phase 1 Investigate factors affecting waste management in Phu Phra Bat Historical Park&nbsp;area, Undon Thani Province. The structure of the model for waste management was designed to&nbsp;have four casual factors including knowledge related to waste, attitude toward waste problems,&nbsp;communication, and participation. The samples were 400 tourists in Udon Thani Province. A&nbsp;questionnaire designed in linear structural model was used in data collection. The data were&nbsp;analyzed by path analysis method.&nbsp;The result of the study showed that the causal relationship model was related to the&nbsp;evidence. Four casual factors directly affected waste management in Phu Phra Bat Historical Park&nbsp;area, Udon Thani Province including participation ( ß = .42 ), knowledge related to waste ( ß =.21 ), communication ( ß = .13 ), and attitude toward waste problems ( ß = .11 ), respectively.<br>Phase 2 aimed to develop a waste management model for Phu Phra Bat Historical&nbsp;Park area, Udon Thani Province using the result of the study in the previous stage. A workshop&nbsp;was held for 20 participants to analyze and criticize the result of the study in order to develop&nbsp;the model. It was found that activities could be applied to the waste management model 1) 3&nbsp;activities related to participation including 5 S activities and Phu Phra Bat Historical Park&nbsp;knowledge management; 2) 8 activities related to knowledge related to waste including waste&nbsp;management knowledge, compost making, waste and drink exchange, reducing the uses of plastic&nbsp;and foam, biochemical distilled liquid making, 3Rs for waste categorization, and managing areas&nbsp;for separating waste; 3) 4 activities related to communication including public relation, rewarding&nbsp;of role model shops in the area, compliment for good practice, and volunteer club for Phu Phra&nbsp;Bat Historical Park; and 4) 3 activities related to attitude toward waste problems including campaign&nbsp;for environment care, national park care, and waste collecting volunteers.&nbsp;Phase 3 aimed to investigate the effectiveness of the developed model on waste&nbsp;management in the area. The participants were 20 tourists visiting Phu Phra Bat Historical Park,&nbsp;Udon Thani province. Wilcoxson Signed Rank test. was used to analyze the comparison between&nbsp;waste management before and after the use of the model.&nbsp;The result of the study indicated that the waste management model for Phu Phra Bat&nbsp;Historical Park area, Udon Thani Province improve waste water management in the area with the&nbsp;statistical significance at .05&nbsp;Keywords : Model, A Waste Management.</p> พระพุทธบทบริรักษ์ (คำห่วง ใหม่วงษ์), ชาตรี ศิริสวัสดิ์, แดนวิชัย สายรักษา ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153051 Wed, 31 Oct 2018 00:00:00 +0700 Strategic Plan for Coffee Trade in Champasak Province, Lao PDR. https://tci-thaijo.org/index.php/ejChophayom/article/view/153052 <p>The purposes of the current study were 1) to study problems and needs of coffee&nbsp;trade in Champasak Province, Lao PDR, 2) to analyze environmental condition of coffee trade&nbsp;industry in Champasak Province, Lao PDR, and 3) to develop a strategic plan for coffee trade in&nbsp;Champasak Province, Loa PDR. The data was collected from the samples of 57 coffee trade entrepreneurs.&nbsp;The research instruments were a set of questionnaire and qualitative data analysis.<br>The repetition of problems and needs was analyzed by the methods of SWOT analysis and SWOT&nbsp;Matrix. The study was divided into 3 phases.&nbsp;The results of the studies were as follow.&nbsp;In phase 1, the purpose of the study was to study problems and needs of coffee&nbsp;trade in Champasak Province, Lao PDR. It was found that 4 aspects of problems and needs were&nbsp;found including manufacturing, quality improvement, distribution, and economic environment.&nbsp;The result of the study indicated that inconvenience and unsafe transportation was found as the&nbsp;most frequently found problems in the manufacturing aspect; the risk in uncertain price of coffee&nbsp;in international market as stakeholders must be in troubles when the price become low was&nbsp;found in the distribution aspect; cost of export and shipment was found in the economic environment aspect. In terms of needs, it was found that government support in providing academic<br>knowledge was found in the manufacturing aspect; improvement of transportation was found in&nbsp;the quality improvement; existence of price guarantee standard was found in the distribution&nbsp;aspect; and support of export and shipment was found in the economic environment aspect.&nbsp;The result of the analysis of economic environment of coffee trade in Chanpasak province with&nbsp;the value chain analysis method indicated 4 issues related to strengths, weaknesses, opportunities,&nbsp;and treats which were analysis of environmental opportunities, analysis of weaknesses of&nbsp;organization, analysis of treats, and analysis of strengths respectively.&nbsp;Phase 2 aimed to develop a strategic plan for coffee trade in Champasak Province and&nbsp;to analyze environmental condition of coffee trade industry in Champasak Province, Loa PDR by&nbsp;organizing a brain storming workshop to gather qualitative data with SWOT analysis and SWOT&nbsp;matrix. The target group consisted of experts, scholars, and accomplices in total number of 15.&nbsp;The result of the study indicated that the developed strategic plan consisted of 4 sub-strategies&nbsp;of 17 measures and 82 implementations including strategies for contributing Champasak province&nbsp;to be the center of coffee trade (4 measures, 19 implementations), strategies in revision and&nbsp;improve related policies (6 measures, 22 implementations), strategies in contributing stability and&nbsp;advantages in coffee trade (5 measures, 30 implementations), and strategies in reduction of foreign&nbsp;dependence (2 measure, 11 implementations).&nbsp;In phase 3, the developed strategic plan were qualitatively evaluated by 9 experts.&nbsp;The results of the study could be concluded that 4 sub-strategies of 17 measures and 82 implementations&nbsp;were evaluated to be practicable and suggested to be implement further.&nbsp;Recommendation<br>1. 9 experts recommended to implement the strategic plan for coffee trade in Champasak&nbsp;province, Lao PDR for the greatest benefits.&nbsp;2. 9 experts recommended to implement the strategic plan for coffee trade in Champasak&nbsp;province, Lao PDR in the related units in provincial, ministerial, and national level.&nbsp;Keywords : Strategic Plan for Coffee</p> เพ็ดสาคอน คอสีสะหวัด, รังสรรค์ สิงหเลิศ, แดนวิชัย สายรักษา ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153052 Wed, 31 Oct 2018 00:00:00 +0700 A Waste Management Model of the People in Champasak District. Lao People’s Democratic Republic. https://tci-thaijo.org/index.php/ejChophayom/article/view/153053 <p>The current study aimed 1) to investigate factors affecting waste management model&nbsp;of the people in Champasak district, Lao People’s Democratic Republic, 2) to develop a waste&nbsp;management model of the people in Champasak district, Lao People’s Democratic Republic, and&nbsp;3) to investigate the effectiveness of the model applied to the area. The structure of the model&nbsp;for waste management was designed to have five casual factors including knowledge ,<br>communication, attitude, awareness, and participation. The samples were 399 tourists in Champasak&nbsp;district. A questionnaire designed in linear structural model was used in data collection.&nbsp;The data were analyzed by path analysis method.The study was separated into 3 phrases as&nbsp;follow.&nbsp;Phase 1 investigated factors affecting waste management model of the people in&nbsp;Champasak district, Lao People’s Democratic Republic. The result of the study showed that the<br>causal relationship model was related to the evidence. Four casual factors directly affected&nbsp;waste management model of the people in Champasak district. Lao People’s Democratic&nbsp;Republic. Province including knowledge (ß = .10), communication (ß = .05), attitude ( ß = .01),&nbsp;participation( ß = -.03),and awareness ( ß = -.05 ) respectively.&nbsp;Phase 2 aimed to develop a waste management model of the people in Champasak&nbsp;district, Lao People’s Democratic Republic by, using the result of the study in the previous stage.&nbsp;A workshop was held for 25 participants to analyze and criticize the result of the study in order&nbsp;to develop the model. It was found that 14 development activities could be applied to the&nbsp;waste management model, namely 1) knowledge: 5 activities related to waste management<br>knowledge, composting, little volunteer, waste and drink exchange, and waste separation, 2) 3&nbsp;activities related to communication including public relation, fresh community to pay attention&nbsp;to the environment, 3) 2 activities related to attitude the color of fresh and fresh, and Reduce&nbsp;waste by hand. 4) 2 activities related to participation clean community with our mind and I love&nbsp;the Champasak district, and 5) 2 activities related to awareness create 3 and the green community&nbsp;is clean and eye-pleasing.&nbsp;Phase 3 aimed to investigate the effectiveness of the developed model on waste&nbsp;management in the area. The experimental group is the 20 th unit at Ban Phon Sawang, Pakse,&nbsp;Champasak Province. Lao People’s Democratic Republic. MANOVA (Repeated Measure). was used&nbsp;to analyze the comparison between waste management before and after the use of the model.&nbsp;The result of the study indicated that the waste management model of the people&nbsp;in Champasak district, Lao People’s Democratic Republic, improved waste water management in&nbsp;the area with the statistical significance at .05.&nbsp;Keywords : A waste management model</p> ไชยะสิด วิลาพัด, รังสรรค์ สิงหเลิศ, แดนวิชัย สายรักษา ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153053 Wed, 31 Oct 2018 00:00:00 +0700 An Efficiency Developing Model for Teachers in Phrapariyattidham Schools in General Education Division Group 8 https://tci-thaijo.org/index.php/ejChophayom/article/view/153054 <p>The purposes of the current study were to 1) investigate factors affecting efficiency&nbsp;developing of teachers in Phrapariyattidham Schools in General Education Division Group 8, 2)&nbsp;develop a model for developing efficiency of teachers in Phrapariyattidham Schools in General&nbsp;Education Division Group 8, and 3) investigate the effect of the developed model on efficiency&nbsp;developing of teachers in Phrapariyattidham Schools in General Education Division Group 8. The<br>study was separated into 3 phases as follow.&nbsp;The first phase studied factors affecting efficiency developing of teachers in Phrapariyattidham&nbsp;Schools in General Education Division Group 8. 6 questionnaires including 1) teacher&nbsp;development, 2) administration, 3) teacher support, 4) teamwork, 5) organizational commitment,&nbsp;and 6) teacher satisfaction were used to collect the data from 238 teachers.&nbsp;The result of the study showed that only 4 factors affect efficiency developing of teachers&nbsp;in Phrapariyattidham Schools in General Education Division Group 8 including teacher&nbsp;development (Beta = 0.243), teacher support (Beta = 0.101), teamwork, (Beta = 0.393), and teacher&nbsp;satisfaction (Beta = 0.150). Coefficient of Determination showed at the level of 0.543 (R<sup>2</sup> = 0.543)<br>The second phrase aimed to develop a model for developing efficiency of teachers&nbsp;in Phrapariyattidham Schools in General Education Division Group 8 using the result of the previous&nbsp;stage. Workshop, focus group, and brain storming were applied to develop the model.&nbsp;The result of the study was analyzed from comments of experts and brainstorming of&nbsp;the target group. It was found that the model for developing efficiency of teachers in Phrapariyattidham<br>Schools in General Education Division Group 8 could consist of 12 activities including 1)&nbsp;teamwork, 2) learning and developing activities for personnel, 3) “My paper Volume 1, 4) learning&nbsp;plan creation, 5) teaching strategy making, 6) teaching evaluation, 7) teaching technology, 8) teaching&nbsp;media, 9) teaching environment, 10) self-learning, 11) teaching role, and 12) role playing.&nbsp;The third phase was to investigate the effects of the developed model on efficiency<br>developing of teachers in Phrapariyattidham Schools in General Education Division Group 8. 16&nbsp;teachers from Wat Matchim Buri Phrapariyattidham Schools, Nonghan District, Udonthani Province&nbsp;were participants. The one group experimental design was applied, and the data were analyzed&nbsp;by the Wilcoxon Signed Rank Test.&nbsp;The result of the study indicated that efficiency of teachers in Phrapariyattidham&nbsp;Schools in General Education Division Group 8, before and after the model, were different with&nbsp;the statistical significance at the level of .05. The score of the participants was higher after applying&nbsp;the model. It could be interpreted that the model for efficiency developing of teachers in&nbsp;Phrapariyattidham Schools in General Education Division Group 8 could improve efficiency development&nbsp;of the teachers in Phrapariyattidham Schools.&nbsp;Keywords : model, An Efficiency Developing.</p> พระครูโสภณธรรมประยุต (สำรวย ม่วงคะลา), รังสรรค์ สิงหเลิศ, แดนวิชัย สายรักษา ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153054 Wed, 31 Oct 2018 00:00:00 +0700 Developing a Program to Strengthen Teacher Competencies on Authentic Assessment of School under Secondary Educational Service Area Office 32 https://tci-thaijo.org/index.php/ejChophayom/article/view/153055 <p>The objectives of the research were; to study the elements and indicators of teacher’s&nbsp;competency on authentic assessmentof school, to study the present condition and desirable&nbsp;condition of teacher’s competency on authentic assessment, and to develop a program to&nbsp;enhance teacher’s competency on authentic assessment. The subjects of this research were&nbsp;selected according to the set criteria, the total amount of 331 persons including the teachers&nbsp;under.The research tools were an evaluative form to assess the elements and indicators of teacher’s&nbsp;competency on authentic assessment, a set of questionnaire to assess present condition&nbsp;and desirable condition of teacher’s competency on authentic assessment and an assessment form to evaluate a program to enhance teacher’s competency on authentic assessment program.&nbsp;The statistics employed in this study were mean and standard deviation, with the results asfollows.&nbsp;1) The elements of teacher’s competency on authentic assessmentof school consist of 3&nbsp;components and 16 indicators; 1) knowledge consisted of 8 indicators, 2) skill consisted of 4&nbsp;indicators, and 3) personal attributes consisted of 4 indicators. All of them were suitable at the&nbsp;more level and possible at the most level2)The present condition and desirable condition of&nbsp;teacher’s competency on authentic assessmentof school revealed that the present condition of<br>all components and each one was at the more leveland the desirable condition of all components&nbsp;were at the most level3)The program to enhance teacher’s competency on authentic assessment&nbsp;assessedof schoolshowed that it was suitable as a whole at the most level and was possible as a&nbsp;whole at the more level<br>Keywords : Developing a Program, Strengthen Teacher Competencies, Authentic&nbsp;Assessment</p> ศาสตรา สายสุนันทรารมย์, ณภัสวรรณ ธนาพงษ์อนันท์ ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153055 Wed, 31 Oct 2018 00:00:00 +0700 A Developing model for desired feature public consciousness of junior high school students on School of Educational Opportunity Expansion Under the office of Nongkhai Primary Educational Service Area 2 https://tci-thaijo.org/index.php/ejChophayom/article/view/153056 <p>The aimed of this research were1) to study the factors that influencing a Developing&nbsp;model for desired feature public consciousness of junior high school students on School of Educational&nbsp;Opportunity Expansion Under the office of Nongkhai Primary Educationl Service Area 2,&nbsp;2) to design a developing model for desired feature public consciousness of junior high school&nbsp;students on School of Educational Opportunity Expansion Under the office of Nongkhai Primary<br>Educationl Service Area 2, 3) to implement and evaluate a developing model for desired feature&nbsp;public consciousness of junior high school students on School of Educational Opportunity Expansion&nbsp;Under the office of Nongkhai Primary Educationl Service Area 2. The research process was&nbsp;divided into 3 phases.The first Phase was quantitative research, the aimed was to study the&nbsp;factors that influencing for desired feature public consciousness of junior high school students<br>on School of Educational Opportunity Expansion Under the office of Nongkhai Primary Educationl&nbsp;Service Area 2. The samples used in the first phase research were 323 of junior high school students&nbsp;who were randomized by Proportional Stratified Random Sampling on School of Educational&nbsp;Opportunity Expansion Under the office of Nongkhai Primary Educationl Service Area 2, The&nbsp;tool used was a questionnaire. Data analysis was performed by using the program for descriptive&nbsp;analysis to describe the general data. The statistics used were percentage, frequency and standard&nbsp;deviation to analyze the baseline data of the sample.. The data were analyzed by using multiple&nbsp;linear regression analysis and analyze the linear structural relationships by using the LISREL for&nbsp;Windows. To analyze the confirmatory components and to check the consistency of theoretical&nbsp;hypotheses with empirical data by setting the statistical significance level at 0.5. The second&nbsp;phase was a qualitative research aimed to design a Developing model for desired feature public&nbsp;consciousness of junior high school students on School of Educational Opportunity Expansion&nbsp;Under the office of Nongkhai Primary Educationl Service Area 2. The researcher introduced the<br>research results from the first phase research to design a model for the development of the&nbsp;desired feature public consciousness. By organizing workshops, focus groups and brain storming&nbsp;were used by 25 Academic scholars and stakeholders. The third phase was experimental research&nbsp;aimed at experiment and evaluation for desired feature public consciousness of junior high school&nbsp;students on School of Educational Opportunity Expansion Under the office of Nongkhai Primary&nbsp;Educationl Service Area 2. The experimental group was 30 junior high school students, at Rujeejintakanon&nbsp;School under the office of Nongkhai Primary Educational Service Area 2. The results&nbsp;of before and after using a developing model were compared with the experimental results.<br>Multivariate analysis was used to analyze the data by setting the significance at the 0.5 level.&nbsp;The results were as follows :&nbsp;According to the analysis of the relationship and the empirical data, the finding showed&nbsp;that 5 factors significantly affected the desired feature of public consciousness at the .05 level.<br>The factors were Social experience, Ethics, Emotional intelligence, Future oriented and their Efficacy.&nbsp;A Developing model for desired feature public consciousness of junior high school&nbsp;students on School of Educational Opportunity Expansion Under the office of Nongkhai Primary&nbsp;Educationl Service Area 2 consisted of 13 activities : 1) Mind you and my heart, 2) Love yourself,&nbsp;3) Hero in me .. Facebook status,4) Master Outstanding Personality Search, 5) Flower language for&nbsp;parents, 6) Use smart technology from SmartPhone, 7) dream career, 8) Successful work , 9) Do&nbsp;good things in school, 10) Development volunteers took delight, 11) Adaptation, 12) Leaves invigorate, and 13) Best Children’s Si Yang Chum.&nbsp;The research finding indicated that the mean score of desired feature public consciousness&nbsp;of junior high school students in the educational opportunity school under the office&nbsp;of Nongkhai Primary Educationl Service Area 2 of the experimental groups after the model implementation&nbsp;towards the behavior desired feature public consciousness significantly improved<br>more than before the model implementation at the .05 level of statistical significance both&nbsp;Multivariate Test and Univariate Test.&nbsp;Keywords : A Developing model, desired feature public consciousness.</p> ชาตรี อุ่นเรือน, รังสรรค์ สิงหเลิศ, แดนวิชัย สายรักษา ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153056 Wed, 31 Oct 2018 00:00:00 +0700 Public Health Staffs’ Participation in the Community Environment Health Management in Regional Health 5 https://tci-thaijo.org/index.php/ejChophayom/article/view/153057 <p>This research aimed to study the participation of public health staffs the community&nbsp;environmental management in Regional Health 5 and compare the difference of participation&nbsp;with variable study i.e. age, gender, educational level, work position, work period and workplace.&nbsp;The sample group were 96 public health staffs. The questionnaire is a tool for collecting data&nbsp;and would be collected during November - December 2017 and analyzed by the descriptive<br>statistics and t-test.&nbsp;The study results from the sample group of 96 public health staffs found that the&nbsp;majority were female (51.0 per cent), aged 36-50 years (51.0 per cent), graduated Bachelor’s&nbsp;degree (70.8 per cent), worked as the public health academics (58.3 per cent), had less than five&nbsp;years of work experience (39.6 per cent) and worked in sub-district health promoting hospitals&nbsp;(52.1 per cent). Public health staffs’ participation in the community environment health management&nbsp;was moderate level (51.0 percent) They participated at the most level in aspect of following-up on the news and information about the environment health problems/risks with the&nbsp;effects on health. They participated at the least level in the aspect of co-organizing the conferences&nbsp;to give knowledge to the agencies and related sectors about the discovered problems/risks and the environment health management in the area. The result of the comparison via t-test&nbsp;analysis showed that different age, gender, educational level, work position, work period and&nbsp;workplace had no different participations in the environment health risk management with statistical&nbsp;significance (p-value ≥ .05).&nbsp;Therefore, the academic centers and related agencies should cooperate to organize&nbsp;the conferences/trainings to pass on knowledge bases and new innovations concerning the community&nbsp;environment health management to the local public health staffs and related persons.&nbsp;Moreover, there should be a visit to boost energy in the area, encouraging the public health staffs’<br>participation in supporting the community environment health management more appropriately,&nbsp;efficiently and effectively.&nbsp;Keywords: Participation, Public Health Staffs, Environment Health, Regional Health 5 Area</p> อุบล จันทร์เพชร ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/153057 Wed, 31 Oct 2018 00:00:00 +0700 The Competitive Advantages Analysis of Emirates Airlines https://tci-thaijo.org/index.php/ejChophayom/article/view/129496 <p>Airlines need to be adaptable in order to survive and be able to gain market share&nbsp;from competitors. Airlines take different strategies especially Full-Service Airlines which emphasis&nbsp;on differentiation, while, Low-Cost Airlines focus on cost leadership. However, there are some&nbsp;airlines which take more than one strategy to gain the competitive advantages. This paper analyzes&nbsp;competitive advantages affecting branding by taking Emirates as a case study. Emirates&nbsp;considerate as the largest airline in the world in term of international passenger carried. This&nbsp;paper also discuss about the result of competitive advantages toward brand and brand image,&nbsp;marketing campaign management of Emirates, the relationship between brand management,<br>brand equity and competitive advantages, as well as brand management of Emirates.&nbsp;Keywords : Competitive Advantages and Emirates Airline</p> Jutarat Laophram ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/129496 Thu, 01 Nov 2018 04:10:48 +0700 Purchasing Product and Service Behavior of Teenager in Bangkok Metropolis https://tci-thaijo.org/index.php/ejChophayom/article/view/130344 <p>The research of purchasing behavior of products and services of teenagers in Bangkok&nbsp;Metropolis aims to study the demographic characteristics related to types of products and services,&nbsp;the factor elements of purchasing products and services of teenagers in Bangkok Metropolis,&nbsp;and the purchasing behavior of products and services of teenagers. This study was a quantitative&nbsp;research by using questionnaires with a reliability of 0.889 from 400 youths in Bangkok Metropolis.&nbsp;The statistics used for data analysis were frequency, percentage, mean, standard deviation&nbsp;and factor analysis with analyzed principal component analysis and orthogonal rotation by varimax&nbsp;method. The results showed that the demographic characteristics related to types of products&nbsp;and services; most of the samples were female, average monthly income of 10,000 -15,000 baht,&nbsp;and living more than three members in a household. The factor elements of purchasing products&nbsp;and services in Bangkok Metropolis were one tourism and entertainment products, two beauty&nbsp;and apparel products, three sports and nutrition products, four stationery, and five food and<br>household items. Moreover, for the purchasing behavior of products and services of teenagers,&nbsp;most people went shopping alone, self- influence buying, cash payment, getting information from&nbsp;internet and applications, and shopping online.&nbsp;Keywords : Consumer, Purchasing Behavior, Teenager</p> วรงรอง ศรีศิริรุ่ง, กนิษฐา สุขสมัย, ชษาพิมพ์ สัมมา ##submission.copyrightStatement## https://creativecommons.org/licenses/by-nc-nd/4.0 https://tci-thaijo.org/index.php/ejChophayom/article/view/130344 Thu, 01 Nov 2018 04:24:23 +0700 สถาปนิกผู้สร้างทฤษฎีการเมืองตะวันตก: จากแม็คคิวเวลลี่ ถึง รุสโซ https://tci-thaijo.org/index.php/ejChophayom/article/view/153059 <p>งานเรียบเรียงชิ้นนี้เป็นงานของ เขียน ธีรวิทย์ ที่นำเสนอความคิดของนักคิดผู้สร้างทฤษฎีการเมืองตะวันตกตั้งแต่ศตวรรษที่ 14 ถึงศตวรรษที่ 18 โดยนักคิดยุคแรกๆ ได้เสนอแนวคิดทฤษฎีเกี่ยวกับ “ศาสนา สังคม และการเมือง” ในมุมมองแบบต่างๆ มีทั้งผู้ให้การสนับสนุนและถูกโต้แย้งจากนักคิดในยุคต่อๆ มา ในการอธิบายปรากฏการณ์ทางธรรมชาติและสังคม สะท้อนการเปลี่ยนแปลงโดยการเอาเหตุผลข้อเท็จจริงเชิงประจักษ์เพื่อสนับสนุนและหักล้าง ซึ่งแนวคิดเหล่านี้ได้ส่งอิทธิพลมาจนถึงยุคปัจจุบัน</p> รังสรรค์ สิงหเลิศ ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153059 Wed, 31 Oct 2018 00:00:00 +0700 คำแนะนำสำหรับผู้นิพนธ์ https://tci-thaijo.org/index.php/ejChophayom/article/view/153060 <p>กองบรรณาธิการ</p> กองบรรณาธิการ กองบรรณาธิการ ##submission.copyrightStatement## https://tci-thaijo.org/index.php/ejChophayom/article/view/153060 Wed, 31 Oct 2018 00:00:00 +0700