Consumer Culture Theory: Gastronomy and Cultural Tourism

วัฒนธรรมของผู้บริโภค: อาหารกับการท่องเที่ยวเชิงวัฒนธรรม

Authors

  • Parichat sriharan School of Management, Walailak University, Nakhonsithammarat.
  • Siwarit pongsakornrungsilp School of Management, Walailak University, Nakhonsithammarat.

Keywords:

Cosumer Culture, Food, Cultural Tourism

Abstract

This paper demonstrates meanings, forms, and significance of consumer culture theory toward gastronomy and cultural tourism. This paper shows that meaning construction of consumer culture is different through the eras of consumption varying by the consumption ecology environment.The meanings and forms of consumption culture were mainly consisted of 3 topics: 1) Consumption for value creation 2) Consumption for meaning and 3) Consumption for difference, as tools for developing strategy, promoting marketing campaign to improve the consumers' behaviors, especially, the relationship between gastronomic consumption and tourism through the procedures or forms of consumption culture. Therefore, consumers can act as an agent to make their own choices of consumption, co-create experience, and get highest satisfaction. These processes will subsequently lead to increase income generating and economic stability of the country.

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Published

2018-11-14

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บทความวิชาการ (Academic Article)