SUPPLY CHAIN MANAGEMENT PRACTICES AFFECTING THE COST ADVANTAGE AND COMPETITIVENESS OF THE FOOD EXPORTERS IN THAILAND BY SIZE

Main Article Content

พัชราภา สิงห์ธนสาร

Abstract

This study has 2 main objectives: (1) to study  the effect of the supply chain management practices on the cost competitive advantage of the food exporters in Thailand by size and (2) to study the indirect effect of the supply chain management practices on the competitiveness through the cost competitive advantage of the food exporters in Thailand by size


The conceptual framework of this study was derived from the study of the conceptual apparatus and the theoretical framework utilized by investigators of the competitiveness, the competitive advantage and the supply chain management practices.


            This study employed the quantitative research methodologies. The questionnaire was used as an instrument to collect data from 170 executives of food exporters in Thailand. The researcher used Factor Analysis and Structural Equation Modeling (SEM) as the techniques to analyze the data.


            The research findings indicated that the supply chain management practices have direct impact on the cost competitive advantage of the food exporters in Thailand every size but only small enterprises have indirect impact on the competitiveness through the cost competitive advantage.

Article Details

Section
บทความวิจัย (Research Articles)

References

Balsmeier, P.W. and Voisin, W. (1996). Supply Chain Management: A Time-Based Strategy. Industrial Management, 38 (5), 24–27.
Bonaccorsi A. (1992). On The Relationship Between Firm Size And Export Intensity. J Int Bus Stud. 23: 605-636.
Bowersox, D.J. and Morash, E.A. (1989). The Integration of Marketing Flows in Channels of Distribution. European Journal of Marketing, 23 (20), 58–67.
Chen, I.J. and Paulraj, A. (2004). Towards A Theory of Supply Chain Management: The Constructs and Measurements. Journal of Operations Management, 22 (2), 119–150.
Clark, T.H. and Lee, H.G. (2000). Performance, Interdependence and Coordination in Business-To-Business Electronic Commerce and Supply Chain Management. Information Technology and Management, 1 (1–2), 85–105.
Day, G.S. and Wensley, R. (1988). Assessing Advantage: A Framework for Diagnosed Competitive Superiority. Journal of Marketing, 52(2), 1-20.