Main Article Content
The research aimed to study listening behaviors toward radio broadcasting programs for mother with 0 - 5 years old children, expectation and needs toward formats and contents of radio broadcasting model for mother with 0 - 5 years old children, and formats and contents of radio broadcasting model for mother with 0 - 5 years old children.It was a mixed methodology research of both quantitative and qualitative research methods. The self-rated questionnaires were applied followed by conducting a focus group. The research found that: fistly, the respondents listened to the radio programs 1 - 2 days a week, less than 30 minutes a day during 06.00 - 09.00 am and prefer listen to program that they are interested in with other family members. Secondly, the expected from program’s format. The program type of mother and 0 - 5 years old children the radio moderators should have these characteristics: moderators should speak the formal Thai language throughout the radio broadcasting programs. It can be bot female or male. Thirdly, the program should be a conversation, while contents should be arranged between songs and/or music and give listeners an opportunity to participate in those radio programs. The model of radio programs should be within 30 minutes during 09.00 - 12.00 a.m.and broadcasted 3 - 4 days a week. Furthermore, the formats and contents of radio programs should be appropriate for 0 - 5 years old children, a guideline for mothers in postpartum period to take care of their own, and the contents focusing on pregnant to obstetric of mothers, respectively.