Development Model of The Buyer-Supplier Relationship Quality for Small and Medium Enterprises Gems and Jewelry Industry Sector in Thailand

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วราภรณ์ ผลวุฒิ วิชิต อู่อ้น

Abstract

This research aims to 1) To study the development model of the buyer-suppliers relationship quality for small and medium enterprise gems and jewelry industry sectors in Thailand 2) To development the development model of the buyer-suppliers relationship quality for small and medium enterprise (SME) gems and jewelry industry sectors in Thailand. The research uses a mixed method approach. The quantitative and qualitative research was conducted by 560 small and medium enterprises. The statistics used in the research were percentage, mean, standard deviation, and standard deviation. The statistics were analyzed by Structural Equation Modeling (SEM)


The research findings were shown that: (1) Service quality factors affect business performance in the first, based on GA values of 0.46 and service quality aspects. The manufacturer or supplier of the gemstone delivered the product on time, had the highest effect on the performance. (2) The manufacturer or supplier of the gemstones delivers the product as agreed upon and, secondly, the conflict management factor based on GA, the value was 0.34 and the aspect of conflict management. Find out how to avoid the manufacturer or the jewelry supplier. (3) And then the manufacturer or supplier of this gem discloses sincere and ongoing information to prevent any conflict or problem. (4) And The smallest aspect is the communication factor based on the value of GA, the value is 0.08 and the field of communication. The reliability of the manufacturer or supplier of this gemstone indicates that the supplier or supplier of this gemstone is sincere in providing information. So for the operator to have a good performance. It can also provide a competitive advantage for small and medium enterprises in the gem and jewelry industry in Thailand. The quality of service should be emphasized. The confidence in the manufacturer or supplier of this gem delivered the exact date that was promised.

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Research Article