THE EFFECTS OF PERSONAL TYPES AND DECISION-MAKING MODES ON IRRATIONAL FINANCIAL BEHAVIOR OF CHINESE STUDENTS UNDER THE CLASSIC SCENARIO EXPERIMENT

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Shaowen Wang
Haijun Lu

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          Based on classic situational experiment developed by Thaler, Kahneman and Tversky, this paper studies the relationship between personality types, decision-making style and irrational financial behaviors. The results show that personality types, and decision-making modes have significant effect on individual irrational financial behaviors. Thus, Individuals of different personality types and decision-making modes show distinct difference in their irrational financial behaviors. Besides, personality types and decision-making modes have different predictive power for various irrational financial behaviors. The finding of the paper fill the gap that most researchers focus on single psychological factor’s effect on certain irrational financial behavior, proving that irrational financial behaviors are subject to the intertwined effect of multiple psychological factors. 

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