Journal of Multidisciplinary in Social Sciences
https://so03.tci-thaijo.org/index.php/sduhs
<p id="isPasted">Journal of Multidisciplinary in Social Sciences (JMSS) is an international, peer-reviewed journal that aims to publish original articles, review articles, and book reviews within the multidisciplinary fields of social sciences. JMSS serves as a platform for researchers, scholars, and practitioners to disseminate their research findings and insights, fostering interdisciplinary collaboration and knowledge exchange. The journal welcomes contributions from diverse disciplines, including educational sciences, business, tourism and hospitality, management sciences, as well as other related fields such as linguistics, demographics, social and cultural studies, political sciences, law, communication arts, and economics.</p> <p>Manuscripts with research contents from multiple subject fields under the aims and scope of the journal, and/or with presentation of potential applications of the research findings will be preferably considered for peer review. This should be explicitly explained in the cover letter when submitting manuscripts for publication.</p> <p><strong>Topics of interest for JMSS include:</strong></p> <p><strong>Education:</strong> Research examining educational policies, practices, innovations, curriculum development, teaching methodologies, educational technology, educational psychology, and educational outcomes.</p> <p><strong>Tourism and Hospitality:</strong> Studies focusing on tourism management, destination marketing, hospitality operations, tourist behavior, sustainable tourism, cultural tourism, gastronomy tourism, event management, airline management, and hotel management.</p> <p><strong>Management:</strong> Research exploring business management, supply chain management, organizational behavior, leadership, human resource management, strategic management, marketing, entrepreneurship, innovation, and corporate social responsibility.</p> <p><strong>Other related fields:</strong> Contributions related to linguistics, demographics, social and cultural studies, political sciences, law, communication arts, and economics are also encouraged.</p> <p><strong>Journal of Multidisciplinary in Social Sciences<br /></strong>Journal Abbreviation: JMSS<br />Online ISSN: 2673-0235<br />Start Year: 2004<br />Language: English (since Vol. 15 No. 1, 2019)</p> <p><strong>Editor-in-Chief<br /></strong><a href="https://www.scopus.com/authid/detail.uri?authorId=56578825400"><strong>Panara</strong><strong>t</strong><strong> Srisaeng</strong></a><br /><a href="https://drive.google.com/file/d/1iBhMRRrt8ghEFNsjliakwUvGs_liE4l6/view?usp=drive_link"><strong>Biography</strong></a></p> <p><strong>Change of journal title in 2019</strong></p> <p>Journal of Multidisciplinary in Social Sciences (JMSS) was first published in 2004 under the name of SDU Research Journal Humanities and Social Sciences and continued for 14 years started from 2004 – 2018 (ISSN-print as 1905-2847 and ISSN-online as 2408-1582). In 2019, the journal modified the aim and scope for clarification and changed the name to Journal of Multidisciplinary in Social Sciences with the new International Standard Serial Number: ISSN 2672-9806 (Print) ISSN 2673-0235 (Online) and in 2016 (Vol.16), the journal published only in online version.</p> <p><strong>Change of submission platform</strong></p> <p>Our Journal has changed the submission platform from ScholarOne to the new submission platform Thai ES: Thai Editorial System on 10 May 2023. However, the manuscripts that are currently being reviewed by our team will be used ScholarOne through the end of December 2023.</p> <p><strong>Statement of Publication Malpractice</strong></p> <p><strong> </strong>Any publication malpractices are not acceptable for Journal of Multidisciplinary in Social Sciences as we prioritize the integrity and ethical standard above anything. The following principles are included in Statement of Publication Malpractice:</p> <p><strong> 1. Plagiarism</strong></p> <p> Any plagiarism will not be tolerated. This includes any attempts to misuse others’ work. We take plagiarism seriously. Therefore, the manuscript will be immediately rejected once any plagiarisms are detected.</p> <p><strong> 2. Fabrication and Falsification</strong></p> <p> The data presented in the manuscript must be accurate and reliable. Author(s) must ensure that there is no fabrication or falsification of results and data. Manipulation or misrepresentation is also considered as misconduct.</p> <p><strong> 3. Multiple Submission</strong></p> <p> Multiple submission is considered unethical. Therefore, JMSS does not consider or publish manuscript that is in process of other journals in any case.</p> <p><strong> 4. Authorship Disputes</strong></p> <p> Author (s) should be aware that authorship should be based on the contribution made to the work and should be stated accurately. Authorship disputes of any kind should be resolved before submission.</p> <p><strong> 5. Peer Review Integrity</strong></p> <p> JMSS ensures that the peer review process is conducted with transparency and fairness. We avoid any types of manipulation by adopting a double - blind review.</p> <p><strong> 6. Retraction and Corrections</strong></p> <p> Appropriate action will be taken promptly if significant errors or misconduct are found in published article. The rectification will be made with transparency following the established guidelines.</p> <p><strong> 7. Report of Misconduct</strong></p> <p> Authors, reviewers and readers are free to report any concerns regarding ethical violation, misconduct encountered publication process. We ensure that report will be handle professionally and necessary actions will be taken. </p> <p> JMSS will continue to ensure the integrity and transparency of publication process. We strongly believe that by not tolerate any kind of publication malpractice, we are helping the research community to be a safe place for sharing new found body of knowledge in every valuable field.</p>en-US[email protected] (Panarat Srisaeng)[email protected] (Natnicha Mengam)Thu, 07 Mar 2024 17:39:54 +0700OJS 3.3.0.8http://blogs.law.harvard.edu/tech/rss60The Charm of Phetchaburi’s Local Foods: The Added- Value of Phetchaburi Local Foods based on Storytelling Innovation for Enhancement of Creative Cultural Tourism
https://so03.tci-thaijo.org/index.php/sduhs/article/view/275962
<p>This research was conducted to 1) investigate the local wisdom and creative cultural capital of Phetchaburi local foods 2) develop added-value for local foods through the use of storytelling innovation 3) develop the innovation of storytelling and its application and 4) test and evaluate the tourist activities, routes and exhibition of local foods for promoting the creative cultural tourism of Phetchaburi Province. The research process was divided into 4 stages as follows: The first stage was to investigate the local cultural capital and wisdom. The first informant group consisted of local entrepreneurs, community leaders and folk philosophers and accounted for 44 persons and the second group was 400 Thai tourists. The research instruments were in- depth interviewing, structural questionnaire and document analysis. The second stage was to develop and increase the added value of local foods. The target group was 20 entrepreneurs of local foods. The research instruments were structural questionnaire and in-depth interviewing. The third stage was to develop the innovation of storytelling, create an E-Book and other media applications. The participants were 5 experts and 400 tourists. The instruments were evaluation of the quality of applications and tourist satisfaction. The fourth stage was to test t and evaluate the tourist activities, routes and exhibition of local foods of Phetchaburi Province. The participants were 15 tourists. The instruments were evaluation of the tourist satisfaction. The collected data was analyzed with the computer program of social science. The analyzed data was presented into percentage, mean, standard deviation and content analysis.<br>The results presented as the following:<br>- The local wisdom and the creative cultural capital were accepted by the participants. The criteria of how to choose the local community products to develop and increase added value was set up. The demand on the Charm of Phetchaburi local foods was evaluated at a high level. The participants also agreed to the local foods based on the cultural capital at a high level. The entrepreneurs demanded the product packages be designed to suite the various kinds and properties of products. All product packages should have the light color tones, identity, local stories and brand names. <br>- The development and added value of local foods consisted of 25 prototype products and were chosen under <br>the standardized criteria. The business plan was manipulated based on the 9-field table. Many government and business <br>organizations participated in the research events. The local communities had their own local stories and resources with <br>high potentials. Each of the community products had outstanding identity that could serve the tourist demands. The <br>products and its packages were designed to have the united identity of “ The Charm of Phetchaburi local foods”. <br>- The development of storytelling innovation in the format of E-Book and other media applications were evaluated by the experts at a high level. The tourists were also satisfied with the media applications at a high level. <br>- From the testing and evaluation of tourist routes and exhibition of local foods, the tourists were satisfied with the activities at a high level. The routes that were popularly included the short and moderate tourist trips. This study found that tourists require Phetchaburi Province to have the exhibition and distribution points of local community products. The tourist route named “TASTE SEE AND SHOP” should be publicized, informed and disseminated for the tourists. The selling points should have the local foods such as savory foods, desserts and local gifts that have outstanding identity and are different from the general goods and these should be offered and distributed for the customers to access and buy more easily and conveniently. </p>Atcharawan Phenwansuk, Narin Sungrugsa, Sawanya Thammapipon, Darawan Yangnanun, Prapapan Pienchob, Aree Noisumran , Lakkana Choojai
Copyright (c) 2024
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https://so03.tci-thaijo.org/index.php/sduhs/article/view/275962Thu, 07 Mar 2024 00:00:00 +0700Exploring Green Factors and Green Practices: A Case Study of Thailand's Best Green Small Hotel
https://so03.tci-thaijo.org/index.php/sduhs/article/view/269787
<p>This qualitative study aimed to investigate the components of Green Practices and Green Factors that contribute to the successful implementation of sustainable practices in small hotels in Thailand. The study utilized a framework derived from world-class green hotels and incorporated the Triple Bottom Line (TBL) concept. Through interviews with 12 small hotel owners and managers in the Thailand Active Beach Cluster, an outline for implementing Green Practices was developed. Content analysis allowed for a thorough and structured analysis of the interview data, enabling the identification of key insights and trends that informed the development of the Green Practices implementation plan. The findings revealed that small hotel Green Practices comprised four dimensions: optimizing the utilization of community resources (OCR), integrating environmental concepts to gain competitive advantage (ICA), Developing and disseminating environmental awareness to customers (DEC), and protecting the environment (PE). Additionally, through a comprehensive examination of literature and interviews, 20 Green Factors were identified as crucial elements contributing to the successful implementation of Green Practices in small hotels in Thailand: Strategic planning, Innovative and energy-efficient technologies, Perceived Green standard and green law, Competitors, Supplier, Government campaign, Effective marketing, Owner’s awareness, Partner, Environmental leadership, Green knowledge, Hotel guests’ awareness, Cost allocation for environment activities, Infrastructure and system investment, Trend, Government regulations, Employee adaptability, Rewards and incentive, Facilities and Resources, and Clear Organizational identity. These findings offer valuable insights into the effective and efficient implementation of Green Practices in the context of small hotels in Thailand. This study can serve as a valuable reference point for various types of hotels worldwide, facilitating the adoption of green practices that benefit not only the environment but also the long-term economic prospects and reputation of the hospitality sector as a whole.</p>Narinsiree Chiangphan, Rugphong Vongsaroj
Copyright (c) 2024 Journal of Multidisciplinary in Social Sciences
https://creativecommons.org/licenses/by-nc-nd/4.0
https://so03.tci-thaijo.org/index.php/sduhs/article/view/269787Thu, 07 Mar 2024 00:00:00 +0700