CORPORATE COMMUNICATIONS STRATEGY TO CREATE A STRONG ORGANIZATIONAL CULTURE

Abstract

In organization, that have a different characteristic such as national, religion, values, thoughts views. When they come into the same organization, it become to having organization cultureas
a  tool for controlling organization. If who want to give the some culture of characteristic. Communications that  important for organization culture. For determining the communication strategy for creating the strong organizational culture.This article has been collecting significant theory and research for building the strong and successful of organizational culture strategy.