The Service Quality of The Wing 4th Air Force Base Cooperative Official, Nakhon Sawan Province as Perception of Members

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Published: Sep 24, 2018
Keywords:
Service Quality Cooperatives

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ทัชชา แตงเพ็งนที
นักศึกษาหลักสูตรบริหารธุรกิจมหาบัณฑิต สาขาการจัดการ มหาวิทยาลัยราชภัฏเทพสตรี
กุลชลี พวงเพ็ชร์
อาจารย์ประจำ คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏเทพสตรี
นันทนา แจ้งสว่าง
อาจารย์ประจำ คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏเทพสตรี

Abstract

ABSTRACT


The purposives of this research were to : 1. study the service quality of The Wing 4th Air Force Base Cooperative Official, Nakhon Sawan Province as perception of member’s, and 2. compare study the service quality of The Wing 4th Air Force Base Cooperative Official, Nakhon Sawan Province as perception of member’s classified by age, marital status, type of work position, level of education, membership’s period and average monthly income. The samples chosen through stratified random sampling classified by type of work position were 307 members of The Wing 4th Air Force Base Cooperative Official. The instrument employed was a questionnaire with a reliability value 0.978. The data were systematically analyzed by descriptive statistics (percentage, mean and standard deviation) and inferential statistics (F-test and Fisher’s Least-Significant Difference : LSD). The research findings were as follows: 1) study the service quality of The Wing 4th Air Force Base Cooperative Official, Nakhon Sawan Province as perception of member’s overall in 5 aspects were rate at a high level. These aspects ranging in descending order were as follows: assurance, responsiveness, reliability, empathy and tangibility, respectively. 2)  The comparison of study the service quality of The Wing 4th Air Force Base Cooperative Official, Nakhon Sawan Province as perception of member’s classified by age, there were a statistically significant difference at the .01 level. When classified by type of work position and average monthly income, there were a statistically significant difference at the .001 level

Article Details

Issue
Vol. 24 No. 2 (2018): May-August
Section
-

บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ สถาบันวิจัยและพัฒนา มหาวิทยาลับราชภัฏกำแพงเพชร

ข้อคิดเห็นใดๆ ที่ปรากฎในวารสารเป็นวรรณกรรมของผู้เขียนโดยเฉพาะ ซึ่งมหาวิทยาลัยราชภัฏกำแพงเพชรและบรรณาธิการไม่จำเป็นต้องเห็นด้วย

 

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