Main Article Content
The objective of this study was to examine the influences of organization innovation, innovative competency, and knowledge transfer on innovation of Thai commercial banks in digital economy. This research is quantitative in nature; data were collected through a questionnaire, which was distributed to a sample of respondents from the top five commercial banks in Thailand. Eventually, 340 usable questionnaires were collected (a 68% response rate). Structural equation modelling (SEM) was used for data analysis. The research results indicate that organization innovation has an indirect positive influence on the competitive advantage of Thai commercial banks. Additionally, innovative competency and knowledge transfer simultaneously influence on innovation of Thai commercial banks. This research demonstrated that innovation of Thai commercial banks is a combination of product innovation, process innovation, and marketing innovation.
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