Strategic Intuition: The Development of Leader in the 21st Century

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Somnuk Aujirapongpan Jaturon Jutidharabongse


This article aims to present the Strategic Intuition concept for 21st century leaders who want to explore the different management tools and concepts that drive organizational change. As a consequence of technological advances, people have access to knowledge. Have unlimited time and place. Developing the strategic insights of the leaders can be accomplished through four main steps: 1) Studying success patterns based on what has happened in the past; 2) Creating a mental state of concentration; 3) Integrating past success with a mental focus into practice; and 4) This will benefit the organization's direction of operations to create a sustainable competitive advantage. It also results in the achievement of objectives in line with the strategic insights that organizational leaders need.



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Research Articles-Academic Articles
Author Biographies

Somnuk Aujirapongpan

Walailak Management School, Walailak University

Jaturon Jutidharabongse

Walailak Management School, Walailak University


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